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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. In this exclusive chat you will discover why social analytics is something every organisation should be looking at, how Microsoft are using it, and how you can start.

Microsoft 112
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5 ways social media listening increases customer advocacy

Sprout Social

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

As Sprout expands our offering of business and technical integrations, we’re working closely with each company, ensuring our strategic relationships and holistic approach to partnerships truly set us apart. . Rely on up-to-date experiences with social networks and community platforms.

Reddit 102
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Conversational analytics: How to use social listening for brand insights

Sprout Social

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

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What brands need to know before celebrating Black History Month 2021

Sprout Social

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. This is the Black community’s time to shine. First things first: What is the purpose of Black History Month? 1/??????

Brands 128
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. What’s the true ROI?

LinkedIn 113
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#BrandsGetReal: How brands can lead on social movements

Sprout Social

While 55% of consumers wanted brands on social media to help connect them to like-minded people, and 36% were looking for communities to belong to, we also found that over half of conservatives (51%) and liberals (54%) would like to connect with people who are different from them. — Microsoft (@Microsoft) June 23, 2020.

Brands 117