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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

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Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

List of Reasons for Car Companies to use Web3 & be in The Metaverse. McLaren ~ 2022 Purchase NFTs to join the community McLaren Special Operations (MSO Lab) also see the inworld McLaren Racing Experience centre. Let me give you the list of reasons why automotive companies are using the Metaverse and interested in investing in web3.

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Identify and quickly assist your audience with Sprout Social’s CRM and help desk integrations

Sprout Social

While sales, customer success and support teams work to understand who is interacting with customers and how to best reach them, the social team has an opportunity to become stewards of internal collaboration and deliver insights that can improve the overall customer experience. Smooth collaboration for better customer service.

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5 ways social media listening increases customer advocacy

Sprout Social

Suppose Microsoft notices a trend in complaints about Outlook’s new font. Microsoft can respond and develop comprehensive, interactive digital guides based on these insights to make it easier for all users to navigate the change. Now, armed with both data and context, create a targeted report for your company leaders.

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Why You Should Tweet During a Crisis

Dave Fleet

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers. Win-win.

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How to Improve Employee Engagement on Social Media

Oktopost

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Lower turnover Turnover is a major cost for many businesses.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

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