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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us. Answers Yahoo!

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. A lot of big companies I try to engage with don’t want to talk back. Have you read The New Community Rules ?

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Answers Yahoo!

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

57 Social Media Policy Examples and Resources

Dave Fleet

Use of social networking, microblogs and other third party websites. Community Guidelines. Yahoo! Should Your Company Have a Social Media Policy? Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. orchestratenoise0726[at]yahoo[dot]com Vicky Molina December 15, 2008 at 2:21 pm I love the pampering package.

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Tool for Social Media Network and Online Reputation Management

Social Media Network Marketing

Collaborative Research sites such as Yahoo Answers, Rediff Q&A. Blogging communities as the Open Diary, LiveJournal, Xanga. Microblogs e.g. Twitter. In order to gain trust, we will need to create an environment in which potential and existing customers feel free to express opinion without fear of being censored, but also in which we can provide responses to negative comments that help viewers understand the reasons behind your company's actions in any particular area.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM.

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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic.

Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? Answers Yahoo!

What Chris Brogan and Gary Vaynerchuk Have in Common, and What You.

Techipedia: Tamar Weinberg

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Social Media the One Bright Spot for PR Hiring

Proactive Report

companies say they plan to award base salary pay increases in 2011. Yahoo HotJobs has also seen a significant rise in positions with a social-media component, says a Newsweek article. Companies are fast realizing that personal use of these tools does not equate to expertise.

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Answers Yahoo!

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Answers Yahoo! Tamar is also the author of The New Community Rules (July 2009).

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

People are following AT&T because they care about AT&T, not about some no-name behind the company. Most retargeting companies utilize ANONYMOUS pixeling. Answers Yahoo! Tamar is also the author of The New Community Rules (July 2009).

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs. Answers Yahoo!

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Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Tagged as: communication , facebook , Internet , microblogging , social media , twitter { 4 trackbacks } Pour la promotion du cne extreme, devenez ralisateur et crez un film. Answers Yahoo!

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Answers Yahoo!

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&#

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The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Social media is all about community, and that community exists whether you need them or not. Answers Yahoo!

Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Which can be used as – a part of – a checklist, when developing the ultimate microblogging application. The main thing that seems missing from Plurk is the community and visibility a lot of other sites have attracted. misc/images/timeline.JPG) emote is a microblogging service; which is a platform to – 1. Answers Yahoo!

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too.

Benefits of Online Reputation Management - Social Media

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Collaborative Research sites such as Yahoo Answers, Rediff Q&A. Blogging communities as the Open Diary, LiveJournal, Xanga. Microblogs e.g. Twitter.

Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. The issue at hand is not the fact that the company was virtually unknown. Let the community know who you are.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Answers Yahoo!

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5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Love your book “The New Community Rules&# girl! Answers Yahoo!

How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

13 Reasons Why I Am an Obsessive Compulsive Facebook User Â?

Techipedia: Tamar Weinberg

But over the past few months, the Facebook community has become a huge success and is continuing to flourish, and my classmates are slowly beginning to join the network. That desire to invest in the community and to address the community is proving to be extremely effective.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

With Twitter being so incredibly large and vast, there are different types of mini-communities. Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. They do in fact have different communities and follower.

Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Online is a global enabler of friendships, communities and networks acros sthe globe between people that does not necessarily have to be in the same geographic location.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space.

6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Answers Yahoo!

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. He brought the incident to Consumerist’s attention and then even transcribed, verbatim, the verbal threats he received from the company owner over his phone’s voicemail. Sure, there are probably a few things you can point out that should work in the company’s favor.

Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Answers Yahoo!