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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Think beyond the marketing team.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Collaboration with the Facebook Data Science Team. On average, if you joined the Facebook Page, you spent about $22 extra on the company.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

We’ll have the rest of your forecast right after these commercial messages. Hopefully though this will resolve itself so these little messages will no longer need to be shared with our listening audience. I teamed up with a guy named Ed Major, who came from Oracle.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. Community Management.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

How to Become a Niche Rockstar: The Guide

Viper Chill

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It was their farewell message as they signed off.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). The genius of this plug-in (and the reason it’s named after Seth Godin) is that you can set one message for first-time visitors, and a second message for repeat visitors. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.