How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace.

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

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Realignment #5: From Products to Solutions

SocialFish

My small community bank added a new feature which is immensely convenient to me: the ability to transfer funds to and from other banks! VIN (the Veterinary Information Network) is a virtual community of veterinarians did just this at its very onset.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies). They became like Mac users and spread our brand message like crazy.

Visibility is More About Social Than Search

Proactive Report

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. Instead of spending time, talent, and treasure on automated systems, advertising, link-buying, and savvy inbound marketing programs, concentrate on generating community engagement. Message Boards and Forums : Only do this if you’re already someone who loves and uses message boards.

Best Trans Dating Sites & Apps for Transgender

SocialFish

Because most people in the society are probably prejudiced and have socially construed ideas of what constitutes gender and sex, the Transgender community has had difficulties finding love, and most of them are probably still in the closet.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Speaking of Writers.What IS your company’s voice?

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

On average, if you joined the Facebook Page, you spent about $22 extra on the company. It’s still possible that broadcast-style messages could influence sales in some circumstances. Each community forum post earned them about 99 new sales and 48 repeat sales.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Critical : determine your content direction that goes beyond your brands or company messaging. Board and Pin Creation. Include search engine optimize key words in bio, board and pin descriptors. Create media/news board for larger businesses.

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

That's when the messaging really started to spread like widefire. Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

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Thirteen Tips for Effective Tagging

Buzz Marketing for Technology

Community. Choose from over 240 products from companies such as Microsoft, Adobe, and Symantec. Message Boards. tagging practice is to embed yourself in a community of del.icio.us Go to Community Discussions. Community. Jump to Content.

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The Internet Could Be Closed For Business

Twist Image

When people got more comfortable with the Web and browsing on their own, the beginning of blogs and message boards (which happened in parallel) were an indie-like fairground for independence. People were publishing online journals and creating communities around very obscure areas of interest. message board. online community. Once upon a time.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013.

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

We’ll have the rest of your forecast right after these commercial messages. Hopefully though this will resolve itself so these little messages will no longer need to be shared with our listening audience. Somehow we need to capture the model and help other companies do the same.”

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

The problem is not the exchange of goods and services for coverage – it is the who, what, how, and when that moves the business relationship from above board to below board. By examining data including IP addresses, you can see if companies are the primary (self-interested?)

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. But then I pulled on a loose thread, and the Timberwolves’ messaging sweater unraveled instantly. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day.

Find Fans’ and Followers’ Pain Points in 5 Simple Steps

ProBlogger

That members of your audience have: As a blogger, you’re only one member of your community, which makes it easy to assume that your audience members are experiencing the problems you expect them to have. This guest post is by AJ Kumar of Single Grain.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. Community Management.

Beat Your Fear of Technology, and Grow Your Blog

ProBlogger

You can find classes in colleges and universities, at community learning centers and, of course, online. Some of these provide message boards where you can get feedback, even though you won’t meet your teachers and classmates face to face. If it’s someone from your community, you can meet at your local library. If you find a company that specializes in your niche, working for them could provide you with priceless industry information and connections.

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20 Bloggers to Watch in 2012

ProBlogger

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Marcus started a swimming pool company in 2001. He also has a talent for community engagement.

How to Become a Niche Rockstar: The Guide

Viper Chill

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It was their farewell message as they signed off.

Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

To find out where your audience is hiding, I recommend searching: Google : Try keyphrases such as “top blogs on [niche],&# “[niche] forum,&# “[niche] community&# Facebook : Search using the form on the top right of the site for keywords relating to your market.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). The genius of this plug-in (and the reason it’s named after Seth Godin) is that you can set one message for first-time visitors, and a second message for repeat visitors. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.