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The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with your brand. The Trend on Instagram: Less Polish, More Authenticity.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. It may be tempting to jump on each and every trend that bubbles up, and hope it finds just as much success as the famous Oreo Super Bowl tweet. Is this trend right for my brand? How old is the trend?

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9 Popular Instagram Trends of 2019 (So Far)

Later

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. Never miss an Instagram trend again.

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. I manage our digital communities through social media strategy, Slack engagement, and e-mail marketing.

Top 8 Influencer Marketing Trends Coming in 2020

Later

Wondering what big influencer marketing trends are coming in 2020? . We’ve rounded up predictions and the top influencer marketing trends in 2020, according to social media experts: Influencer Marketing Will Be Bigger Than Ever in 2020. With increased popularity, demand, and company spend for influencer marketing, it’s safe to say we can expect new and exciting things coming to our feeds this year. . Influencer Marketing Trend #1: Video Content Will (Continue To) Be King.

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020. It’s a long-term belief at the core of the company.

Two Key Questions for Every Community Manager

SocialFish

Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job. I believe one of the most fundamental concepts is that Community Management is made up of two parts, the community and the organization (your brand/business/the thing that has the community).

Instagram Year in Review: Top Trends from 2018

Later

Trending on Instagram in 2018. This just goes to show how important branded hashtags are for spreading the word about your products and building a community around your business. Trending on Instagram in 2018. Now that we’ve covered the milestones, let’s take a look at some of the biggest trends to emerge in 2018. #1: And we only expect this trend to continue in 2019. vertical video is now becoming a huge trend! 2018 was a big year for Instagram!

All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

With the resurgence of the Black Lives Matter movement, social media has served as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community. Uncategorized Best Practices Content Marketing Social Media Strategy Trends

3 Key Takeaways from Advertising Week New York 2019

Likeable

Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry. Advertisers often feel the need to constantly create content, or “hot takes,” that are relevant to what’s happening in the moment—whether it’s politics, holidays, or viral internet memes.

9 Predictions to Fuel Your Social Media Strategy in 2021

Later

Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical. “We’re We’re 3x more likely than older generations to believe a company has a role in improving society,” adds Larry. Take Action in 2021: Experiment with Memes on Your Feed .

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community). They are current and trending while happening, but rarely make it into a second or third week. Understanding Memes #PoopTweet and random stuff. Random Joke Memes. Consider Company Campaign Hashtags that are created for Branding.

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

And the memes started flowing. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. In a blog post the company explained: The simpler design puts more focus on your photos and videos without changing how you navigate the app. News and Trends Social Media Marketing

Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

Trends. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. Piggyback on What’s Trending.

How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

However, some B2B companies still utilize standard methods like paid advertising and cold calling. Having your goals set gives you the roadmap to observe how your B2B company is performing. Catching attention through content is mostly attributed to B2C companies.

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5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

Buffer Social

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, it’s just a matter of identifying which channels and trends to embrace in your overall marketing strategy that will have the greatest impact. Slack Communities.

Your Guide to TikTok Marketing and How to Use It for Business

Keyhole.co

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes. Trending Topics. Use Trending Sound Clips.

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What brands are missing by sleeping on TikTok

Sprout Social

Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. The way communities converge is part of TikTok’s ability to spread influence farther and faster than any other social platform. The community is a self-sustaining ecosystem. It’s a trend incubator. In this framework, it’s suddenly effortless to a) discover and keep tabs on trends, as well as their origins, and b) do it yourself.

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. WeWork uses their Instagram to engage that user base online, emphasize the strength of the community, and raise awareness for the creativity that stems from their members.

Instagram Year in Review: The Biggest Moments from 2019

Later

Not forgetting the viral trends, most popular hashtags, and filters that filled our feeds: . So, now that we’ve covered the top line stats, let’s go back to the beginning — from January 2019 to present day, and relive the Instagram trends that took over our feeds: . Influencers, celebrities, and everyday Instagrammers alike jumped on this flashback trend, sharing their 10-year-old pics alongside a more recent one. .

15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

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Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. The team also keeps a close on on Reddit for the latest memes and trends.

The Winners From This Year’s SXSW Interactive Awards

Mindjumpers

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner. Humor, memes, games, interesting destinations and all the stuff that is weird for the sake of weird. Community. Breakout Digital Trend.

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How to use social media in sports to keep fans engaged

Sprout Social

From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. But sports teams on social media don’t trend or score engagement by accident. Highlighting team-related community events and news. Embracing memes and humorous content.

How to own the social media game in 4 simple steps!

Postcron

We’ve listed some goals you might have below, so you can begin by giving this a proper thought: Increase community engagement. Aside from posting regularly , it’s very important to make an impact and to enhance the social media image of your company. It’s also important to notice which trends are going around. Social media has grown so much over the years that today it is an essential place for advertising your products or services.

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. TikTok is for sharing fun, meme-related videos. (It’s Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. Show a different side of your company.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Branding will include a company’s design, logo, colors, brand voice, tone, abbreviations for the company name, and style. Community management. 13 YouTube Community-Building Hacks You Never Knew About.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Marketers need to ensure that information about their company is transparent and readily available online.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

In this uncertain time, communities like ours have come together to navigate the challenges we’re facing. Specifically, they want companies to lead on issues of diversity and community. The Spotify Wrapped format is so recognizable, it even became a meme.

10 Social Media Predictions for 2019

agora pulse

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes. It’s time to get key stakeholders in your company behind live streaming.

Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

The worst thing you can do when you are new to a group is to violate the community’s procedures. But most LinkedIn etiquette expectations come from the LinkedIn community. Do Post: Company recruitment news. Share this to save a puppy” style memes. Do keep company pages updated. If you’re managing the social media for your brand then having a company LinkedIn page and keeping it updated is important. Are you using your best manners on social media?

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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. This will require every organization to fundamentally reexamine their social strategy and will usher in a rebirth of the community manager role. And having valuable content resources on your site helps interested people/companies find you.

Everyone Can Now Create Twitter Moments: Here’s All You Need to Know

Buffer Social

When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events. And the company also advises to include a mix of photos, videos, GIFs and Vines to keep your viewers engaged. News and Trends Resources

11 ways social data can take you and your business to the next level

Sprout Social

Harness the Voice of the Customer and community . Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions. When it comes to trends, brands must favor relevance over reach.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Why should we care about the company that makes our washing powder or bakes the bread we eat? This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. Create memes. You can count on Netflix for great memes. Create some topical and funny memes for your brand or reuse a relevant one. In fact, Nike nailed the art of brand storytelling long before it became a marketing trend.

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How to use Slack: a guide for social savvy businesses

Sprout Social

Perhaps the most notable distinction of Slack is its plethora of bots, many of which are focused on productivity and improving company culture. Meanwhile, the emergence of Slack communities has extended the uses and benefits of the platform beyond the workplace. In fact, in many cases, you can even typically find free or paid Slack communities for specific niches such as SEO and digital marketing. This rings true for company content and competing content as well.

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Everything You Need to Know About the Byte App, the New Vine

Hootsuite

Then, in 2016, Vine’s parent company Twitter announced that the platform would be shutting down. The platform is community-focused, with founder Dom Hofmann actively participating and sharing updates and information with creators. You’ll see a trending video selected for you as your first screen. Home will show you trending videos on the platform. You can also look at trending videos (Popular Now) or see the Latest (the newest videos uploaded to Byte).

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10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. Most big-name bloggers have built their audience by being an active participant in other communities, doing social media extremely well, and attending every professional conference possible. Google Trends. Twitter’s Trending Topics.

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How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

However, when used correctly and with the interests of the Reddit community in mind, it can be used to drive highly specific traffic to your website, build a fan base around your brand, and reach internet “influencers” who can help spread and promote your best content. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content. Guest post by Scott Masson.

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20 Social Media Post Types That Perform Well (and How to Use Them)

agora pulse

Comments on a Trending Topic. Keep an eye on trends and share your own opinion (or news update) on some of them. TechTuesday: Post on some technological trends. Sharing your company’s behind the scenes pictures and videos builds empathy and makes your brand more relatable. Are you celebrating your company’s anniversary? Has your company won an award? Let your community be part of your success and celebrate it! Memes.

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