How To Use Memes to Promote Your Business

Techipedia: Tamar Weinberg

A meme, according to Merriam Webster Dictionary , is “an idea, behavior, style, or usage that spreads from person to person within a culture.” ” Originally coined by evolutionary biologist and ethologist Richard Dawkins in the 1970s, a meme is something with which just about every member of a culture is familiar. For example, the simple act of swinging a hammer to drive in a nail would be considered a meme, or the way Bostonians pronounce the word “car.”

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Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

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How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company.

With 4 Days Before Blogger Social, I Bring You the 4×4 Meme

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal > With 4 Days Before Blogger Social, I Bring You the 4×4 Meme With 4 Days Before Blogger Social, I Bring You the 4×4 Meme by Tamar Weinberg on March 31, 2008 Share As I was traveling on my last of three conferences, Chris Kieff tagged me on the 4×4 meme that’s going around. Building my first online community 4.

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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers?

Two Key Questions for Every Community Manager

SocialFish

Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job.

Journalism Is Not Content Marketing

Twist Image

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with.

Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

I’m not a meme-girl myself, either, but the viewpoints have been so interesting! BTW – I’ve really been interacting with the Digg community more and more. It really is about being a part of the community.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe.

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Winners of Mashable Awards

Mindjumpers

Mashable Awards is made to recognize the best online communities and services, and it was hosted by comedian Baratunde Thurston. Best Internet Meme sponsored by Dynadot : Bed Intruder. Most Promising New Company: PSGive.org. Companies Embrace Social Media.

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Tips for Engaging with Social Movements as a Brand

Ignite Social Media

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. Community Management PR Social Media Marketing Social Media Strategy social media Social Media Movements Social Movements

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community). Understanding Memes #PoopTweet and random stuff.

The Importance of Off Channel Social Listening

Ignite Social Media

People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them. Tweet how horribly upset you are with a meme and tag the brand?

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Honestly some of best performing content are the memes that we’ve created internally.

Why are we all chugging the Hateraid online?

SocialFish

For some reason, it’s so much easier to put a company on blast, pick fights with strangers, and rant about politicians on a forum where someone who matter may actually read the comments (but you don’t have to look anyone in the eye.). In social media, it’s more, “If it’s mean, it’s meme.”.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Engagement with your community should be the ultimate goal. Click To Tweet The goal might be to get them to re-share a pretty photo or like an informative video, or maybe laugh and share a funny meme but the outcome has to be measurable, otherwise it doesn’t have much value to the business.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa.

How to Increase Facebook Saves for Your Posts GOOD

agora pulse

Memes. When people take action on your posts; like it, react to it, comment or save it, Facebook takes notice; these in turn increase your organic reach, growing your Facebook community.

How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

However, when used correctly and with the interests of the Reddit community in mind, it can be used to drive highly specific traffic to your website, build a fan base around your brand, and reach internet “influencers” who can help spread and promote your best content.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. If you’re IHOP, National Pancake Day is kind of a big deal.

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10 Social Media Predictions for 2019

agora pulse

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities.

A Daily Social Media Checklist That Will Double Engagement

Rebekah Radice

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Memes – Use trendy memes tailored to fit the context of your updates or posts.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Memes and relatable humour is a big hit with Glossier’s audience getting the highest engagement.

9 Ways to Increase Instagram Engagement in 2019

Later

Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that supports your business. Not only will the account be notified that you’ve mentioned them, but it goes a long way when it comes to building your community.

How to Power Customer Experiences With Content

Convince & Convert

With consumer attention being the ultimate commodity, a theme has emerged among top companies. Instead of focusing solely on campaigns and other tactics, top companies are prioritizing the customer experience. Content is something that companies produce daily.

Social Media Content is More than a Photo

Ignite Social Media

Tactics such as integrating passion points, incorporating humor, and providing relevant real-time responses can assist with community growth, as can be seen below. Their ability to stay relevant by discussing current trends and still drive awareness to their products is excellent… even if the trending meme may be terrible. You’d never think that sleeping could be considered a passion point, but as a mattress company, it’s perfect.

The Winners From This Year’s SXSW Interactive Awards

Mindjumpers

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner.

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Social Awareness for the 21st Century – Reaching Out to a New Generation

SocialFish

Many spread uplifting memes, ‘like’ pages that have a positive social message and share images and videos that promote some useful cause. Explaining what she meant by this, the company spokesperson said “At Hampton Creek we believe that it doesn’t take a lot of effort to eat well.

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Social Media Chat Tuesday, July 21st

Adam Cohen

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks.

Taking the Mystery Out of Facebook Global Pages

agora pulse

When I search for software company ‘Sage’ on Facebook, I get one result — their Global page. I talked to Lauren Burton, Social Community Engagement Lead for Sage about Sage’s decision to choose Facebook Global pages.

Instagram Year in Review: Top Trends from 2018

Later

This just goes to show how important branded hashtags are for spreading the word about your products and building a community around your business. One of the biggest (and strangest) Instagram trends to emerge this year was large Instagram meme accounts make their profiles private.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model.

I Will Not Write About Old Spice

Adam Cohen

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6 Creative Social Media Tactics to Produce Better Content

Sprout Social

Showcase Your Personality With Images, GIFs & Memes. Memes. If you do stick to static media, sometimes a well-timed meme can help your content resonate with viewers. A meme is an image, video or phrase that sometimes has a hidden meaning about a popular culture reference.

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Mastodon: What to Know About The New Social Media Platform

Ignite Social Media

A decentralized alternative to commercial platforms, it avoids the risks of a single company monopolizing your communication. An instance can be thought of as a common interest (but they aren’t always), there are ones for internet memes, Minecraft, Harry Potter, etc.

Fetching Friday – Resources Mashup & Human Slingshot

Kikolani

10 of the Smartest Things Said About Building a Thriving Audience Online – From providing value, to distinguishing yourself in a crowded niche, to the kinds of company you keep, I’ve looked for a breadth of tidbits from some very smart audience builders to help you stay on the right track.

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10 Ways to Position Your Blog Above Copycats

Kikolani

If you’re a company, create a logo and color scheme to identify your blog from all the rest. Copyscape also has a post about responding to plagiarism that includes filing with the Digital Millenium Copyright Act ( DMCA ) and contacting the blog’s website host company.

When Social Media Turns Into A Nightmare

Kikolani

It has also armed people with the power to lash out at companies and brands whenever they want. There are companies that have had social media presence but subsequently decided to “go dark” because of a gaffe or they failed to see the value in joining the bandwagon.

How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Legacy: design content that leaves an indelible mark on your industry, audience, and community? A passion for that community (money will come when passion is the fuel that keeps your blogging fire lit!). From Gifs to Memes, this type of content is heavily shared across social media.

7 Mental Health Tips for Social Media Managers

Later

You could follow funny meme accounts, motivational speakers, stunning travel accounts, or even accounts that are just inspirational quotes. . If you can, be a mental health advocate in your own company, or ask your colleagues how they are really doing.

10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. I’ll clue you into a little secret.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

They are there for their community and make them feel appreciated and connected to a brand on a more personal level. According to Emailmonday , roughly 49% of companies use some type of marketing automation, and this is an upward trend. Create your own memes.

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