Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

Team 115

Team Marketing Collaboration Hubspot 115

Sprout Social

JUNE 10, 2020

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. At Sprout Social, DEI is woven into the fabric of our company. Black lives matter. Assata’s Daughters (Chicago).

Communities 119

Communities Team Education Resources 119

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

Team 110

Team Examples Marketing Training 110

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. Pretending your teams are not using AI is not an option. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations.

Training 152

Training Policies Team Guidelines 152

Dave Fleet

MARCH 1, 2014

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

Buffer Social

JULY 31, 2023

If you’ve ever checked your work with Grammarly or recorded a meeting with Otter, you’ve used AI. One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).”

Team 72

Team Examples Content Policies 72

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Kikora Mason, Vice President of Social Listening and Community Management of Chase Social Media , anticipated this result.

Social Media 120

Social Media Survey Education Team 120

Bill Hartzer

MARCH 27, 2024

Yes, you read that right—the platform where dance challenges meet lip-sync battles might soon be under new, hilariously qualified management. House of Representatives, there’s chatter about a mandate requiring TikTok’s sale by its parent company, ByteDance, to a U.S. “TikTok holds boundless potential,” he says.

Buy 105

Buy Communities Meeting Social Media 105

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Consumers use all of them to meet their needs for connection and consumption. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 109

Social Media Strategy Exercises Retail 109

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors.

Metrics 75

Metrics Training iPad Meeting 75

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Jump straight to your team to read all about the perks of direct communication with your audience.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. And not just respond.

Social Media 122

Social Media Sentiment Data Team 122

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. How can you meet them there?

Communities 100

Communities Platform Video Fashion 100

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. The team at SA was incredibly proud of the campaign and its success.

CSR 200

CSR Real Estate Posterous Campaign 200

Sprout Social

OCTOBER 21, 2020

As I started looking into how to get a software engineering job, I discovered that the environment of some of these companies were all too similar to what I experienced in college: all-male teams and all-male leadership. Enter Sprout: a company whose vision and values highly align with my own. Finding Sprout Social.

Engineering 122

Engineering Software Team Meeting 122

Sprout Social

JUNE 18, 2020

We asked our community what questions they have and what resources they need to navigate COVID-19, and the responses span everything from how to stay motivated to figuring out the right tone to take with social posts. Similarly, social teams should consider using platforms like Twitter to post frequent updates relevant to your audience.

Team 98

Team Wiki Strategy Retail 98

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Marissa Cristina Grootes, founder of STIL.

Communities 60

Communities Instagram Small Business Hosting 60

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts.

Strategy 130

Strategy Content Curation Press Release 130

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Next, identify the objectives that matter most to your team, so you know what to include in your report. Creating a community. Create a community.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204

Sports Communities Social Media Forums 204

Sprout Social

DECEMBER 2, 2021

We are honored to be included this year alongside other notable companies who are prioritizing the health and well-being of parents and their families. Our Parents@Sprout community resource group has been instrumental in equipping both existing and new parents with the resources needed to maintain a healthy work/life balance.

Guidelines 119

Guidelines Team Template Templates 119

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” This message became ingrained in our perceptions of the company.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Need a hand getting your team members on board with an approval workflow? No need to email or Slack your team members to find out.

Process 70

Process Team Social Media Social Media Management 70

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 109

Social Media Insurance ROI Meme 109

Convince & Convert

NOVEMBER 30, 2023

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. Most teams don’t even have the space for the actual change tasks, much less the change planning time.

Project 125

Project Collaboration Buy Team 125

Ignite Social Media

JULY 5, 2023

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. Some important foundational questions to ask include: How many executives are on your team? What is everyone’s role on the team?

Social Media 91

Social Media How To Authentication Embedding 91

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers. Social media provides a platform to collaborate with potential buyers.

Social Media 257

Social Media Radian6 HootSuite Team 257

Buffer Social

DECEMBER 12, 2023

  For example, a creator might have a system for reviewing and editing their content before publishing, ensuring it meets their quality standards and aligns with their brand voice. However, with the right systems, creators can scale their operations to meet this demand without compromising quality or burning out.

System 89

System Content Fashion Template 89

Buffer Social

SEPTEMBER 30, 2022

I also realized I was sitting on the answer to the “pipeline problem” that every tech company at the time was claiming prevented them from hiring more women in tech. It seemed like such a simple solution to connect our community with those who wanted to diversify their teams. ” he asked.

Communities 72

Communities Team Meeting Newsletter 72

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Analysis 90

Analysis Report Examples Tools 90

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 116

Social Media Management Skills Social Media Upcoming 116

Sprout Social

JUNE 30, 2020

And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager. Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. Even more so during the pandemic.

How To 106

How To Meeting Team Collaboration 106

Oktopost

APRIL 10, 2023

She provides valuable insights on refining your social strategy to meet your audience’s expectations and offers valuable advice on how to differentiate yourself from the competition. Finally, Kari reveals her successful tactics for training teams to build their personal brands and participate in their employee advocacy program.

B2B 62

B2B Apple How To Training 62