Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One
Social Media Strategery
DECEMBER 18, 2012
As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. Official communities that began with large budgets are struggling to maintain their success with diminished resources.
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