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Yahoo! Unloads Delicious

Small Business Mavericks

Unloads Delicious Yesterday, the Internet’s largest has been – Yahoo! And it might have had it not been purchased by Yahoo! They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Yahoo!

Rumor: Yahoo Sells Delicious | Small Business Mavericks

Small Business Mavericks

Yahoo had originally said it was going to fold the site, but then the groans started. Nevertheless, if it’s true, it could be a big boon to Yahoo. Perhaps another company will take it and make something out of it. If it’s anyone with half the clout that Yahoo!

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! ” In her mind, it appears to mean succeeding at a Fortune 500 company.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Answers Yahoo!

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. Get you entire marketing team to read these blogs today!

4 Ways To Tap Into Local Markets

Harp Interactive

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging.

What Do You Know? Examining the Big 4 Online Answer Sites

Convince & Convert

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. These raw answers can give you very useful, and informative marketing data.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. It takes a community to build a community. So much of building a community requires understanding people and engaging with them.

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

The Pride And Prejudice Of Shopify

Twist Image

Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. The market already had leaders (think Rolling Stone , Spin , Circus , etc.). Soon after that, Harley told me that he's no longer selling t-shirts online, but that he has joined the company that developed the e-commerce platform for his site. The fewer products and services that a company had to sell, the better. community.

Cab Drivers as Word-of-Mouth Marketers?

The Marketing Blog

44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. Yahoo lead me here – good for you i guess! Reply Boxing » Cab Drivers as Word-of-Mouth Marketers?

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Here are 10 reasons why you as a company entity should avoid it.

9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)

Buffer Social

If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. How and when to challenge your current assumptions and best practices on everything related to marketing.

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Marketing IT. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. operations for the company (and a recruiter himself), weeds out people who blame others.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. There is a huge opportunity here that some company needs to fill fast.

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

t always found a lot of success, particularly for companies where Outlook isnâ??t Yahoo. Friday, June 27, 2008. Research Centers. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion. Services. Cisco Security Watch. Microsoft Security Watch.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Best Engaging Communities.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in.

6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Answers Yahoo!

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Answers Yahoo!

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20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. If you plan to monetize or market a business, this is a must.

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. When it comes to social media, social should always be carefully weighted before the marketing is put forth.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

The 3 Most Powerful Marketing Strategies You Should Use in 2013

Kikolani

With the new year coming, it’s time to start planning your marketing. Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart. Create a Content Marketing Strategy. Be More Active on Community Sites.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning.

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The Internet Could Be Closed For Business

Twist Image

Back then, the majority of people still used one of the major ISPs and portals as their destination (think AOL , Yahoo or whatever). People were publishing online journals and creating communities around very obscure areas of interest. Back then, I could have never imagined that thousands of people (each and every day) would be interested in my musings about the marketing and communications industry. marketing. online community. yahoo. Once upon a time.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do.

Quick post - Cool sites

The Marketing Blog

Home About In the Media Market yourself as an individual Customer Service : Sorry what’s that ? Check out wis dot dm “We already have Yahoo/Linkedin Answers. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company.

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The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. This is actually a lesson many marketers can benefit from in general. Answers Yahoo!