Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com. That, in turn, can help move your buyers down the path to purchase.

Influencer 158

Influencer Strategy Content Marketing 158

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space. Identify the key influencers in your market.

Alltop 184

Alltop Vocus Message Boards Klout 184

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Go beyond writing a press release , a blog or posting company content into social streams. Make Sure to Make Friends.

Social Media 138

Social Media Vocus Press Release Forums 138

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Go ahead, works for anything.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. As bloggers, we know that to build a community, we’ve got to blog consistently. This works best if we can find a trending angle —as you can see my company follows our own advice and earned 1,000 new visitors with this release. More reads for the most read. Themes emerge in blogs.

Press Release 39

Press Release Vocus Blogger Review 39

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I like Vocus for some things and radian 6 for others.

Metrics 28

Metrics Review Social Media Video 28