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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Doug Conant.

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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

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#1: Mistakes Companies Make on Twitter TIMELINES VELOCITY

Laurel Papworth

on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. Optus, one of Australia’s main telecommunications carriers, have made a classic social media error: Social Media Timelines. What will be your marketing mix? Plan ahead.

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The Tune-Up Of TV

Twist Image

Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. So, what's it going to take for us, as the marketing community, to re-think TV advertising models? media company. telecommunications.

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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Educational Services. • Mike Rivera -New Media Strategist, University of Denver.

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