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7 Ways Social Media Managers Can Publish Smarter

agora pulse

Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening. Whether you’re managing social media for your company or you’re handling strategy for a handful of clients, you’ll want to be choosy about where you post.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

7 Great Reasons to Get Really Excited About Bulk Publishing

agora pulse

You might have an unwarranted fear of bulk publishing on social media. But for social media managers who aren’t yet on board with bulk publishing, it’s easy to dream up worst-case scenarios. Once you have the hang of bulk publishing, you can queue up to 100 tweets in a single upload.

The Characteristics of A Community Manager

Mindjumpers

The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. 1: Organise and publish. Social Media Marketers: Time to Get Personal.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. What began as two friends experimenting with craft coffee at a farmers’ market has become a local business success story. Too busy to read?

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. So especially if that functionality is something you’re investigating for your company or client, it is really worth taking a look at.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ?

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. Marketing Cloud (@AdobeMktgCloud) March 22, 2016. For Donny Osmond, customer experience lives in your DNA, not your marketing cloud. Image via Unsplash.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

Editorial Planning for Facebook Marketing

Mindjumpers

We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Define your community.

How TravelMedia Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. The community management is amazing. We also LOVE the publishing tool.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. In fact, publishing your article is just the first step. Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc.

The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

Publishing & advocacy: the power of social amplification

Sprout Social

In fact, a recent Sprout Social report found that 69% of social marketers use or plan to use employees as their brand advocates. You can empower teams to share to their networks so they are consistently promoting the latest company news, blog posts or product updates. Using Content Suggestions in Sprout, you can discover the most relevant and engaging articles, blog posts and other topical pieces to share – and immediately publish it to your social profiles.

YouTube and Facebook Take Different Approaches to Paying Creator Community- Social You Should Know

Ignite Social Media

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Google+ surprises most and announces a few new updates, all in this week’s edition of Social You Should Know.

How TravelMedia.ie Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. The community management is amazing. We also LOVE the publishing tool.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How does social media use differ in B2B vs. B2C companies? leaderswest Digital Marketing Journal ).

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

When you publish content or information to your Page we have no obligation to distribute your content or information to users. Fanpage vs community vs brand vs groups. Previously, Facebook would simply shut down the Page or remove publishing permissions from the Page administrator.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Owned Media is self-published content. Company employees as ambassadors for example.

3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. When Snap Games launched they partnered with a few gaming companies, such as Zynga and PikPok.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Can you come up with a better Inbound Marketing Haiku ?).

A More Elegant Question About Publishing And Money

Twist Image

How are publishers going to make money? With that, the definition of publishing expanded as well. Social media networks became part of the fold, and other publishing platforms that could have monetized with a revenue model that wasn't advertising-based, flocked to advertising as brands, agencies and media companies do what they do best: attempt to find more people to buy their products/services in the different places that these consumers spend their time. community.

How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

The world’s best marketing teams are enhancing their brand’s presence and promoting greater awareness by externally publishing content they’ve already made for internal purposes. The catch is determining what “secrets” you or your company are willing to share. Company Culture.

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Related posts: Does Google News Sitemaps New Format Help Publishers?

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective?

Team 187

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

How to Fight For More Social Media Resources In Your Company

Convince & Convert

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive.

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

Are You A Business Or A Media Company?

Small Business Mavericks

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc.

When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. “Let’s do some content marketing!” And I love it when companies do it right. When content marketing lets you down. This is a classic case of being let down by content marketing. The hot new kind on the PR block.

Publishing ?ontent is Half the Battle: Here is The Other Half

Writtent Blog

Publishing content is just the beginning… Start with your team. On Twitter, you may mention a person or a company that’s included in the post to increase your odds of getting a few retweets. Share with communities. If you actively participate in a web community (i.e.:

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ). Do my publishers need to use rel=&# canonical&# ? A: We leave this up to you and your publishers.