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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. Post this to Posterous.

Company 231
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What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. What does the company do? Well guess what? It’s finally happened.

Company 187
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski.

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What is User-Generated Content? And Why is it Important?

Hootsuite

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. 60% of marketers agree that authenticity and quality are equally important elements of successful content. Helps establish brand loyalty and grows community. And with consumers 2.4

UGC 145
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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag. What’s more?

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Users create posts in topic-based communities — called subreddits — and interact in comment threads. What is Reddit? How does Reddit work?

Reddit 102
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Dos and Don’ts of UGC Curation 2021 

Pixlee

The process of browsing content produced by real people has reimagined traditional word-of-mouth marketing and even in-store sampling with the help of photos and videos by actual customers. Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. Ask Permission.

UGC 88