Breaking Through To The YouTube Culture
AUGUST 28, 2014
Brands are struggling to understand YouTube. For the most part, brands participate in YouTube by creating pre-roll and post-roll ads (essentially TV commercials that are played before or after a YouTube video is viewed). The introduction of this ad format was met with mixed emotions by YouTube viewers. Since then, YouTube has introduced TrueView (that little button that enables viewers to skip an ad after five seconds). YouTube''s culture. fast company.