Laurel Papworth

NOVEMBER 3, 2022

So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. What happens to an oil company’s reputation if there’s an oil spill in the Galapagos? 00:03:00.880] The Economist made an NFT of one of its magazine covers called down the Rabbit Hole.

Real Estate 59

Real Estate Virtual World Crowdsourcing Collaboration 59

Diva Marketing Blog

FEBRUARY 27, 2009

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Too many wonderful things happening in the virtual world not to pass along from fun contests to help non profit causes to quirky ways to grow your business. Two: The community votes on the best business concept. NonProfit - For The Heart.

Small Business 40

Small Business Virtual World Flickr Compete 40

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Agencies need to advocate for cooperation and help make it happen.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Kikolani

NOVEMBER 29, 2010

She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) advertising? A mugs game?

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. That is not cyberbullying. lying and spreading rumours.

Case Study 104

Case Study Study Blogger Communities 104