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The Brand Marketer’s Guide to Podcasting 

Pixlee

Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. Community can go beyond growing subscribers, as well. Feature Real Customers.

Brands 98
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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. The choice is yours!

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Coach Admires The View From Above

Convince & Convert

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. From Lululemon’s #thesweatlife, to Victoria Secret’s #VSTeenyBikini campaign, companies are increasingly asking their fans to share images of how their brand plays a role in their lives.

Apparel 133
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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. Source Authentic, Community-driven Posts. Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. And it’s working.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Stuart Weitzman.

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5 types of social media content that can accelerate business success

Sprout Social

If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. Klarna is a global fintech company that enables smooth shopping by allowing consumers to buy now and pay later. They use Tweets to collect and act on social feedback directly from their community. Y’ALL WE DID IT.

Types 140
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Why do consumers now have great and collective power to, well, dictate what companies do?