7 Great User-Generated Content Campaigns
JANUARY 25, 2018
User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit.