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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. They cross-post content to LinkedIn, Facebook and Twitter.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Fast Company Pulls a Fast One

Janet Fouts

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. Like Fast Company’s reputation.

Why Twitter is Not Your Bae

Convince & Convert

There’s even an awesome Twitter account @BrandsSayingBae that chronicles corporations trying to get jiggy wit it on Twitter. The real issue I have is brands using that kind of language on Twitter. Twitter is the bluntest object in the social toolbox.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. Ah well, a little birdie (no, not Twitter) told me they are recording it.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Twitter Tips, Tactics and Techniques.

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. As a community manager you ARE the public relations manager.

How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Jake Jacobson, Garmin @jakesjournal.

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. Staff should be backed on social media and the Community is NOT always right!

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

So I’ve been curious to see how their Twitter press release service would do. To see how Muck Rack stacks up against the competition I checked the volume of activity on some other Twitter press release services, but there aren’t a lot of apples-to-apples comparisons to be made.

The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams?

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them.

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Everyone Can Now Create Twitter Moments: Here’s All You Need to Know

Buffer Social

The ability to create Twitter Moments is being rolled out to all users. Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. The below video from Twitter explains a little more about how Moments work: pic.twitter.com/boP59z64dH.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth

Just because you’ve got a Facebook Page and Twitter Account doesn’t mean anyone is interested in what you have to say. On Twitter we use the @name for a reason – to bring that person into the conversation. Be the Magazine, not the Advertisement.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Using digital platforms successfully to build community, relationships, and trust is an iterative process.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Nobody forced companies to get involved with their customers in this way. The actual reach of Twitter is actually double the user base.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? The company now employs 40 of these people.”

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How to Immediately Gain Traction on Twitter (and Grow Your Business)

Rebekah Radice

Twitter has changed the way your business interacts with consumers online. If you’ve been looking for ideas to help elevate your Twitter presence and expand your business through Twitter , read on. How to Immediately Gain Traction on Twitter (and Grow Your Business).

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Jay Baer’s Twitter header image declares “Content is fire. 10 Twitter Marketing Mistakes You Need to Stop Making https://t.co/rSIcJF9kOU

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Is it Time to Re-Think Your Social Media?

yMarketingMatters

Is your Twitter following increasing every day? Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page.

7 Powerful Reasons Why Companies Will Pay for You to Blog

ProBlogger

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Here’s are some big takeaways we got from looking at their Facebook, Instagram and Twitter.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. 500 Fastest-Growing Companies Use Social Media.

Slimy Sales And Marketing Tactics

Twist Image

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. On Twitter via Google Alerts , whatever.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. All of this, brought to you by the nut-beverage and coffee company Califia Farms. Which company? magazine. online community. pour over magazine.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Using digital platforms successfully to build community, relationships, and trust is an iterative process.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Using digital platforms successfully to build community, relationships, and trust is an iterative process.

15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Jay Baer’s Twitter header image declares “Content is fire. Magazine’s Top 30 Experts on The Internet of Things.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. Magazine reading time down 77.5

Understanding Social Media ROI Cycle

Mindjumpers

But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.

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Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Facebook Business Page Management

Laurel Papworth

How about Twitter? Facebook and Twitter Social Media Management. We will look after your Facebook Page and Twitter account for $900 a month. We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Boston Magazine.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many).

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth

Overview of customers and companies on Facebook, plenty of case studies. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years.

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