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A digital media framework for smart marketing communications

Sherrilynne Starkie

Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. What’s not down?

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. What’s not down?

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Canadian Media Consumption Trends. Magazine reading time down 77.5 This upward trend is being driven by the adoption of smartphones. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199
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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Story And Conversation: Pin It To Build A Brand

Firebelly

It’s the digital equivalent of ripping something from a magazine and posting it on your bedroom wall or bulletin board. It engages users with a behind-the-scenes look into the process behind a company or person. As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.”

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

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The Brand Marketer’s Guide to Podcasting 

Pixlee

Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. Community can go beyond growing subscribers, as well.

Brands 98