Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate Technorati Tags : workliteracy. Technorati Tags : workliteracy. t use these tools grew engagement by a mere 1%. (An

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Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Why do consumers now have great and collective power to, well, dictate what companies do?

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Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning.

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Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning.

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Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. But to me, a blog is similar to a magazine and most popular magazines have pictures. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Something to be said, there.

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Buzz Marketing for Technology

JULY 21, 2008

Technorati Profile. Darwin Magazine. Fast Company Blog. Grist Magazine. Fast Company. Ms Magazine Blog. Technorati Cosmos. The entire discipline is at a crossroads, and the discussion was urgent and intense. If only theyd named me Chief Work Effectiveness Improvement Officer instead. comment [].

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Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl.

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Viper Chill

MAY 10, 2010

You are here: ViperChill » Social Media » How to Build a Superblog: Insights from the Technorati Top 10 How to Build a Superblog: Insights from the Technorati Top 10 Written by Glen, this post has 62 Comments It’s no secret that one-man blogs can make a lot of money. Home What the F ? Cloud Living Say "Hi!"

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Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Reaching out to bloggers and online communities, it hit both the NY Times and Wall Street Journal in the first week of publication.

Sites 101

Sites Social Media Digg Blogosphere 101

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

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Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B.

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Facebook B2B Privacy MySpace 210

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

The most popular blogs, according to Technorati , maintain that consistency by posting more than once a day. By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Smashing Magazine ), among other things. Want another tip on how to write well?

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Blogosphere Blogger Comments Tips 278

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) advertising? A mugs game?

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

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Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. That is not cyberbullying. lying and spreading rumours.

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Case Study Study Blogger Communities 104

Techipedia: Tamar Weinberg

JANUARY 24, 2008

In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. Instead, since they weren’t, we are left to our own devices and seek alternative methods (which are not the right avenues of communication, but what do you do when the proper roads lead you to a dead end?).

Digg 104

Digg Buy StumbleUpon Social News 104

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. Look at Shana’s chart.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

I have a couple set up for books that I work for the publishing company. I am trying to do this on my company fan page and I dont see the pencil for the boxes tab either. A big company like this you should think that they clould afford to give SUPPORT to there clients. !! Looking forward win! I hate being frustrated.

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Facebook How To Applications URL 279

Myrland Marketing

AUGUST 23, 2010

Share it on StumbleUpon Share this on Technorati Tweet This! The first is, thank you for bringing me into your own community through a thoughtful and kind post! He wrote me a long and very nasty email about how he doesn’t do work with homophobic company leaders and he would be finding another firm to help him with his marketing.

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Case Study Study Social Media Comments 82

Techipedia: Tamar Weinberg

MARCH 24, 2010

Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine. For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. He currently serves as the community guy at Building 43.

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Influencer How To Press Release Blogger 278

Viper Chill

AUGUST 25, 2011

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It’s really about having an impact on your own niche community, however small or obscure it may be.

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How To Influencer Forums Technorati 79

Techipedia: Tamar Weinberg

APRIL 1, 2010

For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs. Join other communities When you’re first starting off, or even if you already have a large platform, you should participate in communities that already exist. Photos by Shutterstock.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

JANUARY 14, 2009

SEO Mastermind Aaron Wall Brings Bad News : In an interview with Entrepreneur magazine, Aaron Wall talks about all things SEO. 4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? Jill Whalen has been active on forums and online communities for 10 years now. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

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Social Media Tools Strategy Tips 200

Viper Chill

APRIL 25, 2012

The magazine industry is crumbling. According to a recent post by Arrington, things aren’t looking so good at his old company: “He [the new CEO] has to get page views up, which have declined by around 50% since I departed last year (with Siegler singlehandedly the majority of the loss). It’s Happening Everywhere.

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Sites Industry Blogger News 96

Koka Sexton

JANUARY 1, 2009

Web Strategy: What the Web Strategist should know about Twitter Pop17 Live on Mogulus | Pop17 the Awesome Highlighter >> Highlight text on web pages Grooveshark Lite – Listen to Music Online SpendView » Finances in your inbox Increase your PageRank | TysBlog.com oh, don’t forget… TysBlog.com Technorati exchange!

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StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

Web Strategy: What the Web Strategist should know about Twitter Pop17 Live on Mogulus | Pop17 the Awesome Highlighter >> Highlight text on web pages Grooveshark Lite – Listen to Music Online SpendView » Finances in your inbox Increase your PageRank | TysBlog.com oh, don’t forget… TysBlog.com Technorati exchange!

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49