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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. Once you have a system set up, it doesn’t take much time.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

The Diamond in the Rough System for Gaining Influence

ProBlogger

The Diamond in the Rough System of relationship-building. The Diamond in the Rough System is a way to get the influencers to want to approach you. The Diamond in the Rough System will teach you how to find the Queens behind the scenes and court them.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Journalism Is Not Content Marketing

Twist Image

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. JCMC Home.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Operating Systems. Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects.

Quote of the Week: Jim Collins on Managing a Networked Ecosystem

SocialFish

Magazine. I’ll start with an observation about social systems that Peter Drucker made 40 years ago. Instead of managing a company, you’re managing an ecosystem that is networked and connected over the world. Humanize Open Community Potluck

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? Staff should be backed on social media and the Community is NOT always right! In the interest of completeness, below is what I rattled off to Maddie, in full about social networks and value systems. VALUE SYSTEMS.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

For more than 40 years, ULC has enriched communities by strengthening and promoting the value of libraries as essential public assets. ULC is the premier membership association of North America’s leading public library systems and the organizations that serve them.

Is your online education ready for Generation Flux?

SocialFish

This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. MOOC is stirring up the same types of sentiments in the academic community that social media stirs up in the association community.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

3 Ways a B2B Software Company Improved Its Integrated Communications. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

The 21 Best Content Curation Tools

Webbiquity SMM

Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Perception System.

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

It’s also often used to describe auto-email systems that send message after message after message based on predefined points in time or actions that a person has taken (like clicking on a link in one of the previous emails that was sent).

This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Posted: April 26th, 2010 By: Jason Breed.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

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Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

Two articles about e-bay’s recent growth surge, by Marcus Wohlson in Wired magazine, confirmed for me our research insights: organizations that succeeded and grew in this fluid environment had a number of shared characteristics that were deeply embedded in the way they thought, framed challenges, perceived value, approached challenges, engaged people and defined priorities.

How to Keep the Creative Content Spark Alive

Convince & Convert

It’s also important to create a system that helps you stay fresh and generate original perspectives most days of the week , if not every single day. Yes, your company blog is a marketing tool, and it needs to be relevant to your business goals.

This Week in Social Media – 7/31/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. Industry The History of Social Networking takes us on a journey that begins in the days of the Bulletin Board System.

Work from Home Jobs

SocialFish

There is however a rating system that determines at which level you shall be writing at, but with persistence and hard work, your rating will go up and you will be able to move up the levels. Most professional journalists and top news companies use the site.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

It also means that you invest in capabilities for systems innovation and adaptability rather than new products or ready answers. This foray into same-day delivery,” the author says, “is part of eBay’s re-imagining of itself as the company that can get you anything, anytime, anywhere.”

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Why would a company buy TV ads when they could engage on the 2nd screen?

What Your Webmaster Can’t Do For You

Navolutions

If you’re not starting a brand new company from the ground up, there is a good chance that you have lots and lots of usernames, passwords, and accounts attached to your online presence. Update all your NAPs manually, or make your SEO company do it. R5GJNQWPUEK8 .

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company.

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This is How Much Instagram Influencers Really Cost

Later

According to influencer marketing company Linqia reports in 2019: 39% of marketers surveyed with a digital marketing budget above $500,000 plan to increase their influencer marketing budget. In the world of social media and branded partnerships, how much does influencer marketing cost?

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Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

She stays on message – online communities are good, broadcasting spammy advertising is bad. We’ve used them since day dot (well, since I’ve been in online communities, anyway, around the end of the 1980′s).

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It’s hard to overstate the impact of Facebook.

Marketing Automation for Everyone with Infusionsoft

Convince & Convert

Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies. But now, Infusionsoft makes marketing automation a reality for small business – the very category of company that hyper-intelligent targeting can help the most. Magazine list of America’s fastest-growing private companies for five years in a row.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs.

Brands 251

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Ali is the successful entrepreneur behind the annual Shine Event for female entrepreneurs and creator of the Online Success Blueprint System. Her blog, Kommein , covers blogging, business, community management, social media, and more.

Top 10 Ways to Use del.icio.us - lifehack.org

Buzz Marketing for Technology

is an excellent system for archiving your favorite information from across the Net, tracking hot topics, and discovering new and useful sites. The community of del.icio.us It also gives you a centralized management system for organizing information from around the Net. ABOUT.

7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

Frank Lee shares a Free Gift to guide you step-by-step to “Breakthrough Article Marketing&# – simply visit his site today and discover how you too can generate loads of free buying traffic using a simple 5 step unique article writing method in his Internet Marketing Systems.

44 Blogging Questions and Answers

Kikolani

It does require a different type of coding skill (if you are used to just modifying templates with PHP, you will also have to learn the hooks system). Question: How to convince a company that you work with how important blogging can be to their company’s success?