Convince & Convert

APRIL 6, 2014

Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. The side benefit of this Reachpocalypse is that it may force more social media people to really study the impact of social on business outcomes.

Banking 167

Banking Facebook Case Study Price 167

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. buy a link » SUBSCRIBE TO CIO. Leave a comment. By Lauren Gibbons Paul.

Company 122

Company How To Case Study Mobile 122

Waxing UnLyrical

JUNE 13, 2012

Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Does my audience want entertainment, or community, or both? Her career began in magazines before she co-founded MTV Online in 1994. But everything I just described?

Fashion 248

Fashion Aggregator Journal Startup 248

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Adam Sherk

OCTOBER 23, 2009

First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter. Side note: Hitwise, you’re overdue for an updated version of that report!).

Hitwise 124

Hitwise Social Media Digg Survey 124

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Boston Magazine. Please Support Our Sponsors. The Art of Curation.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Buzz Marketing for Technology

JUNE 27, 2008

online communities. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Confluence.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Laurel Papworth

AUGUST 5, 2012

Overview of customers and companies on Facebook, plenty of case studies. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years. Please email pa@laurelpapworth.com (Cheryll) for more information.

Class 75

Class Facebook Course Foursquare 75

Social Media Marketing

JULY 18, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Be vigilant, community managers. Commentary Good companies are storytellers; great companies are story doers. Industry Evangelists, fans, advocates - whatever you like to call them, it''s important to get your supporters to act.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Convince & Convert

FEBRUARY 3, 2016

Case Study: The Wide Appeal of Fitbit. Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. highlight to tweet). Healthcare.

Content 60

Content How To Marketing Case Study 60

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. You have reach.

Company 49

Company Travel Airlines Blogger 49

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. OUTCOME: Students gain a comprehensive toolkit for dealing with negative criticism online. .

Class 85

Class Training Social Media Case Study 85

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. Pace: Four Seasons Magazine. The content would be implemented and publicized by hospital, employers, and other companies. While the task sounds massive, Hammock succeeded intensely well. Good Blogs: The Flaming Vegan.

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. “I think there are a lot of companies out there that claim to be able to do things in the social space that maybe they can’t.”

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Affiliate marketing is the process of paying other websites, such as online magazines or personal blogs, to promote your products/ services and generate traffic and leads for you. The average length of Google’s top 10 results is 2450, and most of these are case studies and complete guides. What Is Affiliate Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Twist Image

MARCH 23, 2012

All through elementary school, all I could do was daydream about marketing campaigns and working on a company's overall strategic vision. While other kids were outside playing, I was busy drawing up logos for imaginary companies. From there, my friend studied engineering through university and squeaked by.

Engineering 110

Engineering Education Fashion Campaign 110

Buzz Marketing for Technology

JULY 24, 2008

When hes not writing, he teaches anthropology and womens studies in Las Vegas, NV. Continue your discussions at Lifehack Community. Today: Danny Bader of the David Allen Company. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Communication.

Products 276

Products Journal Software Exercises 276

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech. What is an Industry? click for full size.

Industry 64

Industry Social Media Influencer Mobile 64

Ari Herzog

SEPTEMBER 30, 2010

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Featured in Marketing Magazine. Featured in Marketing Magazine.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

The Realtime Report

AUGUST 28, 2012

The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” Community Size: Impressive. By November 2011, comScore reported that 15.2

Google 184

Google Engagement comScore Facebook 184

Diva Marketing Blog

MARCH 14, 2010

Take a look at ad for Mellie's Food which came from Scribner's Magazine December, 1897. Doliber-Goodale Company , Boston, MA. Tom made available a primary research study on marketing to women through social networks. Not to crush any brand marketer's ego. probably longer. . Cost of the publication: 15 cents.

Sample 85

Sample Samples Marketing Social Networking 85

Diva Marketing Blog

SEPTEMBER 7, 2009

What makes a great magazine? Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0 and Heidi Richards Mooney , publisher- WE Magazine for Women join me to discuss how online publications are dealing with this new genre. Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Buzz Marketing for Technology

JULY 24, 2008

Mostly its called cultural or corporate anthropology or ethnology, but I prefer the term Customer Anthropology -- the study of your customers people and behaviours in their natural habitat. Darwin Magazine. Fast Company Blog. Grist Magazine. Intentional Communities. Orion Magazine. Dale Asberry. Steve Barth.

Technorati 100

Technorati Aggregator Resources Report 100

ProBlogger

DECEMBER 30, 2011

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. Marcus started a swimming pool company in 2001. Marcus Sheridan.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. an ad in our alumni magazine, a note in our alumni e-newsletter, posters around campus (my experimentation with QR codes), print ads, Facebook ads, etc. Mark as read Approve comment Wow, this is a really great case study, Shanan. Perfect example of that.

Project 170

Project How To Class Posterous 170

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. This makes you a valuable community member and builds awareness. Create customer case studies. Imprint company logo on hats and T-shirts.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. On average, if you joined the Facebook Page, you spent about $22 extra on the company. Let’s take a look. The end result was definitive.

Study 167

Study Social Media Forums Case Study 167

The Marketing Blog

NOVEMBER 23, 2007

I remember speaking to a journalist from a leading business magazine some-time back who was really passionate about a story he had to cover. It would be great if you can share, what goes on in your mind while you’re trying to write a particular piece. I could see the fire in his eyes. I could sense it.

Blogger 100

Blogger Web 2.0 Startup FeedBurner 100

Diva Marketing Blog

FEBRUARY 27, 2009

One: Within the public forum entrepreneurs ask the business community at-large for advice. Two: The community votes on the best business concept. Her online publication and community WE magazine for women , has influenced thousands of women (and men) with its rich content, online conferences and networking support.

Small Business 40

Small Business Virtual World Flickr Compete 40

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. No matter what one may be studying, social media importance can’t be underestimated.

Education 135

Education Social Media Gov 2.0 Class 135

Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? 38% of organizations surveyed for an upcoming study from Aberdeen said the biggest growth in learning and development over the next year will come from â??informal t use these tools grew engagement by a mere 1%. (An informal learning.â??

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 27, 2008

If improvements are going to be identified, its probably only after serious and deep study. This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Communities. Building Your Companys Innovation Portfolio. Innovation.

Movable Type 100

Movable Type Education URL Process 100

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

Communities 180

Communities Sample Samples Project 180