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Open Community Case Study – GoPlow

SocialFish

If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us. Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Check them out: GoPlow Community.

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” Community Size: Impressive.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . 3 Ways a B2B Software Company Improved Its Integrated Communications.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. On average, if you joined the Facebook Page, you spent about $22 extra on the company. This study looked at both.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. Here are the odds, the scientifically studied odds: nine to one. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. And thats been studied over and over and over again. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Fast Company Features.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. How To Create A Know-It-All Company.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Association Social Media: The CFA Institute

SocialFish

Additionally, I oversee our member magazine and continue to help look after our organizational blogging strategy, two key editorial platforms that we hope to bring much closer together. 5) Is community management (group moderation) part of your responsibilities?

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

For e-bay, this track of discovery gave rise to a stream of innovations –“ everything from an experiment like its eBay Now local one-hour delivery service to its global shipping platform, which the company says makes sending a package abroad from the U.S.

Is your Organization Capable of Unorthodox Thinking?

SocialFish

Would they have the foresight, market instincts, understanding of customers and creativity that led Amazon to continuing growth and transformation from book retailer, to one-stop shopping community and leader in cloud computing? The New Competence of the Knowledge Age.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? I'd love to see a case study on this.

7 Powerful Reasons Why Companies Will Pay for You to Blog

ProBlogger

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter. What Horrible Things Did Time Magazine Do in 1964?

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about.

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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Boston Magazine.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Erich Marx, Nissan @emarxe.

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth

Overview of customers and companies on Facebook, plenty of case studies. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years.

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Are You Ready If Wikileaks Targets You?

Dave Fleet

Is your company ready to handle the crisis if an organization like Wikileaks decides to focus its attention on you? Tweet Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”.

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The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). Usually, they rope in company’s spokesperson and an influencer/celebrity to maximize reach.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. The brand is featured not just in user tweets, but also mentioned by fashion magazines and journals.

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals. In the middle, we have giant websites (newspapers, online magazines, etc.) Build a community around your blog.

Understanding Social Media ROI Cycle

Mindjumpers

But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.

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Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

Convince & Convert

Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. Facebook is the largest voluntary, non-religious organization in the history of the world.

YOU ARE WHO YOU ARE. I AM WHO I AM.

Myrland Marketing

Since I started studying Social Media a few years back, I noticed something many of you have too. The first is, thank you for bringing me into your own community through a thoughtful and kind post!

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? companies now use social media for marketing.

Blogging Upstream

Waxing UnLyrical

Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Does my audience want entertainment, or community, or both? Her career began in magazines before she co-founded MTV Online in 1994.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Case Study: The Wide Appeal of Fitbit. Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”

This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Company News.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Hashtag #AdobePerspective is used by the creative software company Adobe.

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Get Over Your Creativity Block With These 20 Social Media Content Ideas

Buffer Social

Company announcements or milestones. Our Instagram strategy is built on curating awesome photos from the Buffer community. What we like to do is to find interesting social media studies and turn key findings into a chart.