Influencer Engagement: Finding a Fit
JULY 18, 2019
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Your community, your influencers and your customers define your brand. Guest post by Lauren Lawson-Zilai.