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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Their Story: The first goal in SIMA’s vision statement is to be the ‘go-to’ resource in their industry. In terms of community metrics, I don’t track that info at this point.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. Because magazine and newspaper editors are pros at coming up with content ideas. Additional Newsletter Ideas and Resources.

264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events

ProBlogger

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. Uppercase Magazine.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

17 Twitter Accounts That Will Make You a Better Writer

Hootsuite

Someone should do blog post on why writers shouldn't use *should* instead of *if* to start a conditional sentence, e.g., "Should you need to contact the company, send it an e-mail." Lit Reactor is an online writing community. She spends most of her time writing magazine articles. It’s easy to scroll and see useful writing tips and resources. Productivity Resources Social“A better writer?”. Yes, better at…. Knowing what you want to say.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER. Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Resource Alerts.

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

With our community’s help, we put together an ultimate list of content curation sources across multiple industries. Ecommerce Marketing Blog by Shopify: A blog about ecommerce marketing, running an online business, and updates to Shopify’s ecommerce community. . For more blogs on this topic, Credit Donkey put together a big list of career blogs and resources and shared why each of them is a top career resource. Resources content curation

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

Fast Company – 1,106. Smashing Magazine – 372. Business 2 Community – 155. ResourcesLooking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right?

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Your community, your influencers and your customers define your brand. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo. Guest post by Lauren Lawson-Zilai.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Boston Magazine.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Are You Ready If Wikileaks Targets You?

Dave Fleet

Is your company ready to handle the crisis if an organization like Wikileaks decides to focus its attention on you? Tweet Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses.

Is your online education ready for Generation Flux?

SocialFish

This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. MOOC is stirring up the same types of sentiments in the academic community that social media stirs up in the association community.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs. For more than 40 years, ULC has enriched communities by strengthening and promoting the value of libraries as essential public assets.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

While you may not have the resources to hire a social-media firm to take the helm, you can certainly learn from the blogs, articles and tweets of experienced social influencers. According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. The resources Neil founded – Crazy Egg , Hello Bar , Quick Sprout , and KISSmetrics – have been influential in the marketing world. Post by Adi Englander.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

This Week’s Coolest Jobs – November 16

SocialFish

ONPA engages the university, local, and global communities in creative experiences by presenting over eighty performances, events, and education experiences in up to thirteen venues on and off campus October through April annually.

Association Social Media: The CFA Institute

SocialFish

When I joined the organization in 2009 as the first director of social media, I sat within our educational products division, alongside product specialists and our multimedia publishing team, which produce a range of print and digital editorial and learning resources for investment professionals.

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. NBOA’s LinkedIn Group , Company Page and the CEO’s personal profile have some of the organization’s highest followings, but yield very little data.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

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Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. Do a clear-headed inventory of your internal resources in the budget setting process.

My Obsession: The Consumption of Information

Justin Levy

Magazines : I subscribe to a healthy number of magazines (affiliate links): Fast Company , Inc. Also, besides the magazines that I already subscribe to, occasionally I pick up another magazine based on an interesting article or feature.

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Diva Marketing Talks Online Publications With Deanna Sutton, Angela Benton & Heidi Richards Mooney

Diva Marketing Blog

What makes a great magazine? Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0 and Heidi Richards Mooney , publisher- WE Magazine for Women join me to discuss how online publications are dealing with this new genre.

Is your Organization Capable of Unorthodox Thinking?

SocialFish

Bureaucratic, product-driven organizations, however, are not set up to create solutions or reward resourcefulness and innovation. Compare the tenet of conversations and implicit mode of thinking in conversations between conventional associations and a company such as Amazon.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Company Goals. Magazines.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. This ReadWriteWeb article is a good resource: Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors.

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10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Pace: Four Seasons Magazine. The agency created a library of health-focused content resources that detailed proactive living habits, in a way that could inspire adults to live better lives. The content would be implemented and publicized by hospital, employers, and other companies.

What Your Webmaster Can’t Do For You

Navolutions

If you’re not starting a brand new company from the ground up, there is a good chance that you have lots and lots of usernames, passwords, and accounts attached to your online presence. Update all your NAPs manually, or make your SEO company do it. R5GJNQWPUEK8 .

How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

Look at what other companies they’ve worked with in the past. An Instagram style guide can be a helpful resource here! It unifies the content posted on your company’s account, as well as your takeover host’s personal account. Perfect alignment between the host and the company.

The importance of content moderation in Social Media

Lucy Hall

It’s easy to suffer from ‘brand bias’ and try to defend your company by covering it up or appropriating blame elsewhere. Hannah Rainford adds: 'It’s wise to prepare replies to potential queries in advance so that your community manager can respond quickly and appropriately. A social media management company normally creates a social media strategy, manages the content creation and engagement for your social media accounts.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Company Goals. Magazines.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Magazine.

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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Monday.com is another company that makes extensive use of customer testimonials. Social listening means tuning in to discussions about your company (and your competitors) that take place online, and using that information to guide your marketing strategy. What is social proof?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Hint: it helps to have a community manager.