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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events

ProBlogger

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. Uppercase Magazine.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. At Define we work with a lot of newspaper and magazine sites, many of which have syndication deals with multiple partners. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. References. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. JCMC Home.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.), Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters.

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. The brand is featured not just in user tweets, but also mentioned by fashion magazines and journals.

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

The fitness industry is often referred to as the ‘million-dollar industry’. On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals. Build a community around your blog.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

Here is what you can learn from the company to achieve a more engaging and growing community. You want your community to grow bigger and you want people to recommend it to their friends. It’s in peoples’ nature to be part of communities – so let them be a part.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram. Is there a specific mailing service your company uses? IT’S OFFICIAL My 2017 Holiday Magazine is LIVE!

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. What Horrible Things Did Time Magazine Do in 1964?

8 Key Steps for a Successful Instagram Takeover

agora pulse

Build community. You wouldn’t pay for an ad in a magazine no one reads right? Establish a reference point. Pre-scheduling posts lets you “set it and forget it” – leaving you with more time for community management and building around the takeover.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

What Your Webmaster Can’t Do For You

Navolutions

If you’re not starting a brand new company from the ground up, there is a good chance that you have lots and lots of usernames, passwords, and accounts attached to your online presence. Update all your NAPs manually, or make your SEO company do it. R5GJNQWPUEK8 .

Is your Organization Capable of Unorthodox Thinking?

SocialFish

By “unorthodox” Hamel refers to the ability to think and create outside the confines of existing categories, and the willingness to constantly re-examine and challenge long-standing legacies and sacred cows. The New Competence of the Knowledge Age.

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Buffer Social

Company announcements or milestones. Our Instagram strategy is built on curating awesome photos from the Buffer community. For the infographic above, our followers liked that it’s something handy that they can refer to while they work.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company.

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This Week in Social Media – 5/8/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Being a community manager is more than just posting to social networks on behalf of brands. Here are eight different roles that community managers must play on any given day.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# The numbers are a little skewed on that one because there were releases from companies with “Synergy&# in their name.

This Week in Social Media – 7/31/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. A similar danger could be lurking for other Chinese companies who fail to account for the world outside of China.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Monday.com is another company that makes extensive use of customer testimonials. Social listening means tuning in to discussions about your company (and your competitors) that take place online, and using that information to guide your marketing strategy. What is social proof?

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. If the wrong phone number or a typo ends up on a magazine ad, you can’t exactly ask for a second printing.

How To Get Your Blog Project Approved

Waxing UnLyrical

Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs.

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The Secret to Using Your Blog to Generate Sales

ProBlogger

Back in the day, companies used to spray and pray. They sprayed their message in as many places as possible (magazines, newspapers, TV, radio, etc) and prayed that they picked the right advertising spots. Smaller companies didn’t have this luxury.

Hello – Is that really you I’m talking to?

Proactive Report

“The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost.&#. He refers to the article about Ghost Blogging in the February issue of Entrepreneur magazine. . Image Credit: Chiara Marra. .

10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

Refer to Personal Bloggers. Clive Thompson of New York Magazine estimates that the first blog was created in 1994 by a college student, even though the term wasn’t created for another 3 years. I’ll clue you into a little secret.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. 10 Creative Contests Powered by Social Media (Mashable): You can use social media to do many things: build community, make business decisions, and more.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine. For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company. You need help from the power users in that community.

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The Power of a Note

Justin Levy

But, what I’m referring to is not writing memos, or publishing newspaper articles, capturing notes during a meeting or anything like that. Tony is behind the company’s main Twitter account , currently hovering around 1.1 Are you doing this within your company?

11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Smashing Magazine ), among other things. All excellent points, and definately a post I will refer to again.

7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

As my company builds out our first blog- there are great tips in here, thank you. But to me, a blog is similar to a magazine and most popular magazines have pictures. I also research trends and what others with much higher authority than me have to say as cited references.

44 Blogging Questions and Answers

Kikolani

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

To learn FBML you’re going to want to check out Facebook’s documentation and reference on FBML tags. There is a large reference of these tags on their developer wiki. I have a couple set up for books that I work for the publishing company.