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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do. Of those 51 releases, 28 included a bit.ly URLs in Muck Rack releases.

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A Basic PR Blunder That Most PR Professionals Make. Constantly

Twist Image

Because of those columns, I've found myself on the hit list for a whackload of PR professionals who pitch an array of endless and useless press releases (more on how I feel about that here: Attention PR People: Here's How To Pitch A Writer ). PR professionals are making a big mistake in assuming that every person who is published in a newspaper or magazine (print or online) is a professional journalist with a regular and consistent beat. magazine. press release.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing?

10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The LinkedIn audience responds to stories that offer a deeper look at companies and the people that work at them. But GE didn’t just make an announcement or issue a press release.

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The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

For example, a press event is not restricted to just calling reporters on the ground. Just this past month, #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled. With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio).

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. That’s a pretty good figure considering that direct navigation still represents the lion’s share of traffic to newspaper and magazine sites. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The Instagram ad analytics tools owe a lot to their parent company, Facebook. According to a press release posted by Instagram, the goal of the new ad analytics tools is to: “Help brands better understand the performance of their paid and organic content on Instagram.”.

The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

What Horrible Things Did Time Magazine Do in 1964? The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. It’s probably not too much of a leap to believe that it takes more than one exposure to your company’s campaign concept for the message to sink in. Whether your company’s out to communicate your commitment to quality or sustainability, create a campaign that includes eBooks, blog posts, Tweets and Facebook posts.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

On average, if you joined the Facebook Page, you spent about $22 extra on the company. “Earned media” has become a bit of a buzzword in the internet marketing community lately, but it’s easy to forget that earned media existed long before the internet in the form of media coverage. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. They also controlled for the holidays and owned blog content and press releases.

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Twist Image Becomes Mirum

Twist Image

How does this affect you and the Six Pixels of Separation community? Magazine have all put my thinking (and what Twist Image is all about) on a global stage (which I am forever thankful for). You can read the full press release here: Introducing Mirum: A Modern Global Company. inc magazine. You read that right: Twist Image will now be known as Mirum! And, yes, I''m really excited about this!). So, what''s going on?

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

At Define we work with a lot of newspaper and magazine sites, many of which have syndication deals with multiple partners. I can see how Google might like to keep that low profile among the general population (so it can safely drop 2ndary/tertiary content versions from the index), yet go higher profile in the seo/webmaster community (so as to influence the use of rel canonical). What Horrible Things Did Time Magazine Do in 1964?

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine. Participate in my site’s community.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Because magazine and newspaper editors are pros at coming up with content ideas. The same is true for your company newsletter. Letter from the CEO, President, or other executive: Letters like these humanize the company and make customers feel like they actually matter to the highest management. Testimonials: A pullquote or two with testimonials about a specific product or service can boost your sales and shows that you are a great company to do business with.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Preparing social media reports and associated graphics; Producing (filming and editing) in-house videos… Public Relations & Communications Coordinator , Electronic Transactions Association – The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. For more than 40 years, ULC has enriched communities by strengthening and promoting the value of libraries as essential public assets.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

Position requires daily communication and coordination with other members of the magazine team, particularly the editor-in-chief and editorial director. Community Outreach and Events Coordinator , New Hampshire SPCA – The New Hampshire SPCA seeks a Community Outreach and Events Coordinator to join our Development and Marketing Team! Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth

If you haven’t retweeted someone, answered their question don’t even THINK of sending them a press release and ask them to tweet it. Be the Magazine, not the Advertisement. You are a Media company now. Think about magazines – they find content, quotes, articles and publish them and then wrap the promotions around that content. If you stick with distributing your own content, you won’t be part of the community.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday! Here are 10 reasons why you as a company entity should avoid it.

7 Powerful Ways to Promote Your Blog Offline

ProBlogger

Get in the press. When you write a solid piece for the press, you are instantly perceived as an expert. Do the same with magazines and television—offer your services as a source, an author, or a guest to be interviewed. Community colleges are frequently looking for new classes, so if you’re up for a longer time commitment, give them a call. You can announce it with a press release, or throw a big bash.

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 11 Characteristics of Highly Influential Blog(ger)s 11 Characteristics of Highly Influential Blog(ger)s by Tamar Weinberg on February 23, 2010 Share A few weeks ago, I posted about the seven characteristics of highly effective online video. Smashing Magazine ), among other things. And his passion for his community is amazing – highly recommended!

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl. The big splashy events get all the press, but small gestures can be far more effective in building relationships and your brand.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The Social Networking Guide for Newbies (Fast Company): Social networking is much like networking in the real world. Full Blown Reputation Management Campaign (Shimon Sandler): Need to bury bad press?

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. we opened it up to the community to discuss on our blogs, on Twitter and in a few emails. in the end it isn't the bloggers, the company or the agency that will dictate the success.it's The company name on that person’s business card doesn’t matter. brand/company, then I think complete transparency is called for.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. News Releases and Pitches. Lots of blog posts making the company’s recipes in unique ways. Magazines.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. News Releases and Pitches. Lots of blog posts making the company’s recipes in unique ways. Magazines.

Six Figure Writing: My Journey from English Failure to Blogging.

Viper Chill

Their typical days are spent putting together press releases or writing copy for important website pages. In school teachers would often ask me to contribute to the school magazine or I’d be chosen to write for the school magazine. So I never got round to contributing anything for the school magazine. Home What the F ? Cloud Living Say "Hi!"

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Try that with a press release… Nowhere to Run. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&#