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Is your Organization Capable of Unorthodox Thinking?

SocialFish

Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Think about the product development process in most associations and other bureaucratic organizations.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

PKM and the Organization - Pollard

Buzz Marketing for Technology

The PKM-Enabled Organization. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. Things happen the way they do in organizations for a reason. Darwin Magazine. Grist Magazine.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How can marketers help their organizations move from “social media marketing” to “social business”? How does social media use differ in B2B vs. B2C companies? 77 of the Fortune Global 100 companies have at least one official corporate Twitter account.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. IT Organization. Managing Change: Centralizing Your IT Organization. Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. Here are some tips for making KM work for your organization despite the tough economy.

Quote of the Week: Jim Collins on Managing a Networked Ecosystem

SocialFish

Magazine. It’s management—because well-managed organizations are what allow a free society to work. We may be moving to a world of networks well led, as opposed to organizations well managed. Humanize Open Community Potluck

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Your community, your influencers and your customers define your brand. Guest post by Lauren Lawson-Zilai.

Why Twitter is Not Your Bae

Convince & Convert

Today’s Sprout Social Shoutout is for is for my company, Convince & Convert. More Jay Today Videos From This Week: Jay Today TV bae community management digiday facebook jay today social media social media operations twitter Video Image via BigStockPhoto.com.

A Basic PR Blunder That Most PR Professionals Make. Constantly

Twist Image

PR professionals are making a big mistake in assuming that every person who is published in a newspaper or magazine (print or online) is a professional journalist with a regular and consistent beat. Here's why: if I just published an article on crowdfunding, do you really think an editor (or my audience) is going to want another article on that exact same topic only about your company now? magazine. Public Relation professionals do the darndest things.

Slimy Sales And Marketing Tactics

Twist Image

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. I don't want to cold call companies.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Are You Ready If Wikileaks Targets You?

Dave Fleet

Is your company ready to handle the crisis if an organization like Wikileaks decides to focus its attention on you? The list of organizations getting blindsided by online attacks is growing ever longer.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

The Director of Marketing is responsible for developing a comprehensive strategy to build understanding and support for the mission of the Crisis Center and enhance the reputation of the organization and its resale stores. vibrant, healthier, and involved communities.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. How they organize and communicate internally. Not just the big companies, but the every companies.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In A good example is Jana, a company that makes users a partner in their own data.

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How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

What you will learn in this post is the steps I followed to increase the traffic of my fitness blog to 100,000 organic visits in only one year. In the middle, we have giant websites (newspapers, online magazines, etc.) Build a community around your blog.

Using Social Media to Speak *With* Your Audience.

SocialFish

Whether you are an organization with thousands of donors, a company with countless consumers and hundreds of employees, or perhaps a politician with a public full of constituents, there are an increasing number of exciting tools to communicate your message to your target audience.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

Position requires daily communication and coordination with other members of the magazine team, particularly the editor-in-chief and editorial director. The successful candidate will be highly organized and enjoy behind-the-scenes work in support of Chimp Haven.

Awesome Association Jobs This Week – February 23

SocialFish

Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Association Social Media: The CFA Institute

SocialFish

1) First things first – in what department in your organization does your role sit? Additionally, I oversee our member magazine and continue to help look after our organizational blogging strategy, two key editorial platforms that we hope to bring much closer together.

The 21 Best Content Curation Tools

Webbiquity SMM

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

Convince & Convert

Facebook is the largest voluntary, non-religious organization in the history of the world. Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

1) First things first – in what department in your organization does your role sit? Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. How do you manage monitoring and responding across the organization?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

Here is what you can learn from the company to achieve a more engaging and growing community. You want your community to grow bigger and you want people to recommend it to their friends. It’s in peoples’ nature to be part of communities – so let them be a part.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. Fast Company called her “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Companies that want to be on the leading edge would do well to integrate Facebook Live video into their marketing strategies. Sujan is a key partner in software companies Mailshake , Narrow , Quuu and ContentMarketer.io.

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Download our Free Holiday Marketing Campaign Checklist to help you stay organized this year! . #2 The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram.

Our Sweet Little Baby Turns One!!

The Marketing Blog

It was an interview that was supposed to be conducted by us, instead the tables turned as we’re bamboozled with all sorts of queries: “But You Don’t Even Have an Office”, “Oh, so you are just starting, but I want to join a big company”. If you ask, why there are two separate organizations?

6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

But the organization that had perhaps the greatest social success on chilly January 7 may surprise you: Univision - the broadcast and digital information provider focused on American Latinos. Companies with a strong social business climate treat social horizontally, not vertically.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

Two articles about e-bay’s recent growth surge, by Marcus Wohlson in Wired magazine, confirmed for me our research insights: organizations that succeeded and grew in this fluid environment had a number of shared characteristics that were deeply embedded in the way they thought, framed challenges, perceived value, approached challenges, engaged people and defined priorities.

Shedding Light on Black PR

Waxing UnLyrical

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Terri Johnson tipped me off to a fascinating story yesterday.