BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers
Buzz Marketing for Technology
JUNE 27, 2008
Specifying the detailed steps and flow of knowledge-intensive processes is less valuable and more difficult than for other types of work. This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Companies just needed to put the necessary incentives and assurances in place to ensure that people were willing to share their knowledge. Communities. BABSONKNOWLEDGE.ORG.