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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. Brian selects metrics that matter. “In

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. What kind of metrics are you watchings? What kind of metrics are you watchings?

Trending Sources

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

On average, if you joined the Facebook Page, you spent about $22 extra on the company. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. Each community forum post earned them about 99 new sales and 48 repeat sales.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the Univision.com site a user-generated photo of the frozen Hudson River in NYC. You may remember January 7.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Understanding Social Media ROI Cycle

Mindjumpers

But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Photography magazines.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Read Your Metrics. They even used social media metrics and data to fuel product development.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

For more than 40 years, ULC has enriched communities by strengthening and promoting the value of libraries as essential public assets. vibrant, healthier, and involved communities. Our efforts have resulted in leveraging over $431 million in community investment.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Metrics and ROI.

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram. Is there a specific mailing service your company uses? IT’S OFFICIAL My 2017 Holiday Magazine is LIVE!

How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

Getting clear on your purpose will guide the rest of your strategy, from who should host the takeover to the metrics you’ll use to measure success. Look at what other companies they’ve worked with in the past. Perfect alignment between the host and the company.

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Yes, even with less branded lifestyle content alongside company news.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Magazine. Social Media Metrics and ROI.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”

8 Key Steps for a Successful Instagram Takeover

agora pulse

Build community. You wouldn’t pay for an ad in a magazine no one reads right? What metrics you’ll keep track of (keep reading for advice on what to measure). Growing and maintaining your audience on Instagram can be difficult.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. Here is how Fitbit’s audience breaks out: The visualization above shows the communities within the Fitbit audience.

8 Ways To Build Backlinks In Boring Niches

Kikolani

No matter if you are doing SEO for an event website or a carpet cleaning company, there are lots of backlinks opportunities waiting for you. Share your posts on communities and social groups. A blog, directory, forum or a news magazine?

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more.

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This is How Much Instagram Influencers Really Cost

Later

According to influencer marketing company Linqia reports in 2019: 39% of marketers surveyed with a digital marketing budget above $500,000 plan to increase their influencer marketing budget. but business metrics (sales lifts, purchases, etc.).

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company.

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This Week in Social Media – 7/17/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Be vigilant, community managers. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

This Week in Social Media – 4/10/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. million last year; and yet - despite the continued lack of accountability in metrics - TV advertising spending keeps increasing. A roundup of relevant links affecting our industry.

This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

This Week in Social Media – 5/8/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Being a community manager is more than just posting to social networks on behalf of brands. Here are eight different roles that community managers must play on any given day.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics.

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This Week in Social Media – 7/31/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. A similar danger could be lurking for other Chinese companies who fail to account for the world outside of China.

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website.

7 Blogging Goals to Skyrocket Your Sales

Writtent Blog

It doesn’t matter whether you’re in fashion or inbound marketing, you’ll struggle to reach your company’s sales goals if you haven’t taken the time to set smart targets. For more on this topic, check out Blogging Metrics: How to Find and Apply Actionable Intelligence. Magazines.

10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Pace: Four Seasons Magazine. The content would be implemented and publicized by hospital, employers, and other companies. Working with microcontroller company Energy Micro, Publitek created 110 highly-technical, expert articles on the client’s behalf.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company. 4 Social Media Mining Metrics by iMedia Connection.

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10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

Clive Thompson of New York Magazine estimates that the first blog was created in 1994 by a college student, even though the term wasn’t created for another 3 years. image credit: Luna Metrics. I’ll clue you into a little secret.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.

44 Blogging Questions and Answers

Kikolani

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully.

Marketing Automation for Everyone with Infusionsoft

Convince & Convert

Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies. But now, Infusionsoft makes marketing automation a reality for small business – the very category of company that hyper-intelligent targeting can help the most. Magazine list of America’s fastest-growing private companies for five years in a row.

Blog World 2010 Recap – My Notes and Experiences

Kikolani

I have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media.