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Journalism Is Not Content Marketing

Twist Image

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. The brand is featured not just in user tweets, but also mentioned by fashion magazines and journals.

Grow Your Wiki

Buzz Marketing for Technology

Community. online communities. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. About. Services. Contact. Archives.

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Everyone Can Now Create Twitter Moments: Here’s All You Need to Know

Buffer Social

It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events. And the company also advises to include a mix of photos, videos, GIFs and Vines to keep your viewers engaged. Allure (@Allure_magazine) August 9, 2016.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Company Goals. Memes.

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10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

Clive Thompson of New York Magazine estimates that the first blog was created in 1994 by a college student, even though the term wasn’t created for another 3 years. I’ll clue you into a little secret.

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9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)

Buffer Social

Sometimes, when talking to different people about social media jobs, it can feel a little like the “What People Think I Do/What I Really Do” meme: These general guidelines can help. The campaign that brought in 100 new attendees for a company event.

Top 10 Public Relations Blunders of 2011

Bill Hartzer

Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes.

Blog World 2010 Recap – My Notes and Experiences

Kikolani

I have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media.

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

You wont read much about it on the Web because its still competitive-advantage stuff: What I know about the science of it I cannot disclose under a confidentiality agreement, and most of the companies doing it (Steelcase, Intel, Volkswagen, Microsoft -- thats Bill Gates in the pith helmet at right, from a recent Forbes Small Business magazine article on the subject) arent talking about it much. Abuddhas Memes. Darwin Magazine. Fast Company Blog. Grist Magazine.

10 Book Recommendations From Team Sprout

Sprout Social

About the Author: Jon Gertner is an editor and technology writer at Fast Company magazine. Previously, he worked as a science, business, and economics writer at New York Times Magazine. A group of traveling actors and musicians called the Traveling Symphony tours the scattered enclaves of North America, bringing entertainment and news of other settlements to these isolated communities. Here at Sprout Social, reading really is fundamental.

Team 50

44 Blogging Questions and Answers

Kikolani

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully.

How to Save the World

Buzz Marketing for Technology

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Building a Community-Based Society. Abuddhas Memes. Darwin Magazine. Fast Company Blog. Grist Magazine. Intentional Communities.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her blog, Kommein , covers blogging, business, community management, social media, and more.

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I have already written about where I think KM is headed: From content to connectivity , with social networking applications and expertise-finding and community-building processes taking over in priority from the populating and management of massive, just-in-case, context free repositories of documents, and From corporate content management to personal. Abuddhas Memes. Darwin Magazine. Fast Company Blog. Grist Magazine. Fast Company. Ms Magazine Blog.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Abuddhas Memes. Darwin Magazine. Fast Company Blog. Grist Magazine. Intentional Communities. Orion Magazine.

How to Save the World - PKM An Update

Buzz Marketing for Technology

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Abuddhas Memes. Darwin Magazine. Fast Company Blog. Grist Magazine. Intentional Communities. Orion Magazine.

A great opportunity for Nokia that no one has mentioned…

The Way of the Web

The news is full of reports on the abysmal second quarter results posted by Nokia today, which saw such a massive drop for the company that it has been surpassed by Apple in smartphone sales for the first time (16.7

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. Abuddhas Memes. Darwin Magazine. Fast Company Blog.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The Social Networking Guide for Newbies (Fast Company): Social networking is much like networking in the real world. For more 404 pages, check out the Smashing Magazine collections.

The Future of Blogging: I Had to Tell You This

Viper Chill

The magazine industry is crumbling. That’s right, it’s his job to find out find what videos, memes, and stories are hot right now, and make sure Mashable readers see them first.” The ‘I don’t want to live on this planet anymore’ meme comes to mind.

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Top 1000 Favorite Blogging Links of 2008

Koka Sexton

Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What?

Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com

Koka Sexton

Employers switching to interrogation tactics | Bizhack Marketing: Decline And Fall Of The Business Memes Catherine Lawson There Will Be Water 25 Visionaries Who Created Empires From Virtually Nothing | Business Pundit Car Brands: Who Owns What?