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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Even if you’re selling elastic bands or medical gauze, or hyper-specific software for estate auctioneers, there’s an opportunity to delight, excite and inform your social media followers. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Tell your story.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps. For brands, the company logo is usually the best avatar choice. Community manager.

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