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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. For some companies traffic is enough. Community Responsiveness.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. Kwau, a Tencent-backed video app, has a reported 7 million daily active users in Brazil.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What’s more interesting: a bidet company explaining that last season’s model is 25% off, or a bidet company sharing the environmental impact toilet paper has on the planet ? Get the full report now!

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app.

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