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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

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What's your social currency?

Akamai Marketing

Before you answer – let me give you a hint: its a trick question. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care? What makes your company interesting to them? Here’s the answer.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Tags: Blogging Communities Crowdsourcing Enterprise 2.0

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. For some companies traffic is enough. Community Responsiveness.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s a fair question, as perhaps a more obvious switch – given my occupation – would have been to NYC, Austin, or some such. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August. Many people have asked us “Why Bloomington?&# Definitely.