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What to do with your 2020 social strategy now

Sprout Social

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Scrap it if it feels tone-deaf. — Jen Hartmann (@jenalyson) March 11, 2020.

Strategy 142
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59
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Homeowner Self Help Agreement k.

Writtent Blog

Notice of calls on shares / particulars attached to a Share purchased by shareholders PandaTip: Sometimes companies charge a fee for transferring shares and issuing new share certificates, it is likely to be under 50 USD but you may wish to check this out first.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Social media and hospitality: How 4 brands are serving 5-star experiences

Sprout Social

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences.

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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Forrester predicts that spending on loyalty and retention marketing will increase by 30% in 2021 as CMOs assert control over the full customer lifecycle. Are you pulling customer intelligence from social listening?

Questions 142
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Walking the Social Talk

Waxing UnLyrical

And more important, are you SHARING other people’s status updates with your community? Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Are you RT’ing other people’s messages?

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