Proactive Report

AUGUST 8, 2013

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Laurel Papworth

FEBRUARY 18, 2016

then provide that data to companies eg. SMH big data social media. They then provide that data to companies like Facebook and Twitter and also Agencies. For example Quantium (Woolworths, supermarkets, insurance etc) as mentioned above: Facebook Categories big data social media (read more). By the way, Choice were wrong.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

NOVEMBER 1, 2011

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. That fosters community. Jay: Stands to reason. Brian: Yeah.

Klout 121

Klout Social Capital Influencer Social Graph 121

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? .”

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Social Media Tips Tumblr Wikipedia 207