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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Now, the calls are coming through online, via the social phone.”. And every company wants to claim innovation, right? Customer Service.

Company 140
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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. This allows us to understand each community in the context of their interests.

Content 60
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Trending Sources

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Watch what they read and it’s some trashy mag. Expecting 1400 people to represent 20 million is deranged. That wouldn’t be a drug user out of rehab then would it? here’s Labor.

Research 107
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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member].

Education 130
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What Makes Audiences Trust Your Influence Marketing

Convince & Convert

Vanity metrics such as likes, shares, views, and engagement are an easy way to narrow down your list of prospective influencers, but will this approach get you the results you are looking for? To identify long-tail influencers that are ideal for your target community with speed and ease, use a social graph and affinity data.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

then provide that data to companies eg. SMH big data social media. They then provide that data to companies like Facebook and Twitter and also Agencies. Twitter’s partnership with the Big Data companies lets you see the supermarket shopping habits of your followers. Woolworths and Your Friday Night Shop.

Data 40
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Social Media Marketing Guide: Facebook

Little Web Giants

Prior to doing the social media quiz, I made detailed notes on the largest social networks and listed facts and figures about all of them. Then I went a step further and thought I ought to give this back to the social media marketing community. Company, Organization or Institution. Cause or Community.