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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. They cross-post content to LinkedIn, Facebook and Twitter.

10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities.

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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Twitter is in trouble.

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. Your CV and link to a LinkedIn profile if you have one.

9 LinkedIn Users Describe Themselves

Ari Herzog

LinkedIn comes to the rescue with three optional (yet usually filled-in) sections that people use to describe themselves: 1. There are many guides for writing LinkedIn content but you ultimately are in charge of your own unique attributes. Danny Brown: Connect on LinkedIn. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Featured in Marketing Magazine. Community management.

Is it Time to Re-Think Your Social Media?

yMarketingMatters

Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. When you present them on social media, you move the conversation and community forward.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Using digital platforms successfully to build community, relationships, and trust is an iterative process.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Understanding Social Media ROI Cycle

Mindjumpers

But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 46 per cent, are on LinkedIn. LinkedIn is introducing more social features and is becoming more content friendly. Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. LinkedIn is a close second at 82%.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc., Connect with Lauren on LinkedIn or Twitter. Guest post by Lauren Lawson-Zilai.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Using digital platforms successfully to build community, relationships, and trust is an iterative process.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Using digital platforms successfully to build community, relationships, and trust is an iterative process.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Magazine. 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. A Facebook personal profile and a LinkedIn or Twitter account is assumed. Understanding Facebook, Twitter, LinkedIn optimisation. Students will develop strategies on how to monetize their customer communities.

8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success.

To Thine Own Self Be True

Twist Image

I was flipping through an in-flight magazine yesterday and noticed a two-page spread for a diaper company. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well. linkedin. Who owns your brand?

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

LinkedIn began rolling out Teammates. It’s all about developing a relationship between the brand and its customers, and creating a sense of community. This trust means employees expect the companies they work for to make things better , not just make better things.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

3 Ways a B2B Software Company Improved Its Integrated Communications. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

Here is what you can learn from the company to achieve a more engaging and growing community. You want your community to grow bigger and you want people to recommend it to their friends. It’s in peoples’ nature to be part of communities – so let them be a part.

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

We don’t get the magazine, don’t really have a use for the various discounts, are very happy with GEICO so don’t plan on switching from there … So why are we dropping a hundred+ bucks on AAA?? A couple of days ago, I received a membership renewal notice from AAA.

How to Get the Word out about Your New Blog

ProBlogger

Why do companies spent a fortune getting their commercials aired during half time at the Super Bowl? LinkedIn groups. magazines. pitch it to a newspaper or magazine. Build CommunityThe post How to Get the Word out about Your New Blog appeared first on ProBlogger.

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. To meet their needs, the company has rolled out a second scent: Fresh and Fluffy lavender.

The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). Usually, they rope in company’s spokesperson and an influencer/celebrity to maximize reach.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

An image or advertisement that works spectacularly well on Facebook might not work in the slightest on LinkedIn or Twitter. According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. Fast Company called her “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Sujan is a key partner in software companies Mailshake , Narrow , Quuu and ContentMarketer.io.

Shedding Light on Black PR

Waxing UnLyrical

There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S., In fact, companies like BrandYourself tell you point blank what they won’t do.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? The second-most popular tier includes YouTube, blogging and LinkedIn. Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.”

Diva Marketing Talks Online Publications With Deanna Sutton, Angela Benton & Heidi Richards Mooney

Diva Marketing Blog

What makes a great magazine? Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0 and Heidi Richards Mooney , publisher- WE Magazine for Women join me to discuss how online publications are dealing with this new genre.

How to Create Shareable Content for Social Media on a Consistent Basis – First Round Review [SSM025]

Buffer Social

And it’s going to become vital for any company that wants a sophisticated marketing arsenal to have content in their quiver. Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups.

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This Week in Social Media – 5/8/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Being a community manager is more than just posting to social networks on behalf of brands. Here are eight different roles that community managers must play on any given day.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

The 21 Best Content Curation Tools

Webbiquity SMM

A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Sample review: “If you want to build a list that can easily be updated and voted on by your community use List.ly.” — RazorSocial.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? Finally, share these articles using your social media tools, such as Facebook, Twitter, LinkedIn, and possibly cite them in your presentations and within blog posts.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.