Hootsuite

JUNE 29, 2023

A social media policy details how the company should be portrayed on social media platforms. TL;DR: Social media guidelines include things like tips, tools, and best practices. Guidelines give your team the tools they need to speak about your brand and the industry in a positive, inclusive, and respectful way. Need examples?

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

APRIL 11, 2017

Community hashtags. Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. For instance, Bullet Journal has been able to grow its presence on Instagram by getting customers to promote its products for them. Community Hashtags.

Hashtag 111

Hashtag Instagram Journal How To 111

Buffer Social

DECEMBER 12, 2023

For instance, a creator might use a content calendar to plan their posts, a writing tool like ChatGPT to draft their content, and a social media scheduling tool like Buffer to automate their distribution. These goals may include growth, nurturing and community building, income diversification, and analyzing her impact.

System 89

System Content Fashion Template 89

Dave Fleet

JULY 26, 2010

Online Communications Policy. Community Guidelines. Should Your Company Have a Social Media Policy? Shift Communications. Policy Tool for Social Media. Social Computing Journal. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church. Blogging Policy. General Motors.

Policies 419

Policies Resources Examples Social Media 419

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. A monitoring tool can do a lot of the work, but there is still a lot that must be done manually. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically.

Social Media 64

Social Media Analysis Research Conversation 64

Buffer Social

SEPTEMBER 28, 2023

Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. Jess : Pinecone Papers Jess has a beautiful blog about how to mindfully journal and track symptoms when you have a chronic illness.

Project 62

Project Team Journal Hosting 62

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. There have also been doctors that have used social networking tools, like Twitter, during surgery. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

Issues 135

Issues Survey Campaign Authentication 135

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Social Media Strategies Summit

OCTOBER 30, 2019

TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 According to their research, the algorithm favored the use of Facebook-native tools, encouraging engagement and utilizing paid advertising.

Brands 108

Brands Facebook Journal Issues 108

Dave Fleet

AUGUST 12, 2010

Some utilize their agency as a partner; while others utilize their agency as a tool. In crisis communications exercises in journalism school, we were taught to share only important and straight to the point facts with the public. Why, then, do we throw stones at companies and critique their responses? Let’s discuss.

Radian6 283

Radian6 Exercises Journal Social Media 283

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Subscribe to the comments for this post?

Study 155

Study Health Care Facebook Digg 155

Social Media Strategies Summit

APRIL 22, 2019

They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. After a year of scandal, trust in social media companies has never been lower. It will be important to invest in transparency, community building and creating personalized interactions.

Trends 143

Trends Social Media Instagram Influencer 143

Social Media Strategery

JANUARY 5, 2012

"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. " - Clay Shirky at TED Cannes in June 2010.

Collaboration 139

Collaboration Wiki Yammer Crowdsourcing 139

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Promotes social change.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

SocialFish

APRIL 1, 2011

The Fantastic Five GIS Tools for Nonprofits (NTEN). As Journalism Weakens, the Fifth Estate Strengthens (Geoff Livingston). Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). When is the best time to tweet?

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Keyhole.co

SEPTEMBER 18, 2020

Generally, this includes user accounts in the following interest areas: Music Acting Fashion Government and politics Religion Journalism and media Sports Media Business. The company is planning to bring back the program soon and allow users to request for verification. Make use of a Twitter Analytics tool such as Keyhole.

Twitter 97

Twitter Badge How To Authentication 97

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Citizen Journalism is Process Journalism.

Journal 111

Journal Flash Mob Communities Digg 111

Ari Herzog

FEBRUARY 27, 2012

When you need someone to analyze, recommend, implement, monitor, or otherwise manage your internet presence, from being the voice of your Facebook page to steering tweets to evaluating whether the next best tool is a surefire way to outmaneuver your competition, I want to talk to you. Remember dial-up internet service?

Social Media Management 132

Social Media Management Social Media Adwords Case Study 132

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. His creativity and successes put him on the prestigious Indiana Business Journal’s 2011 “Forty Under 40.”

Social Capital 196

Social Capital Journal Energy Campaign 196

Razor Social

NOVEMBER 13, 2018

And this is where an influencer marketing tool, such as GroupHigh , can be of huge help. A lot of tools are $1000 + per month but with Grouphigh it starts at $99. Here’s one from Search Engine Journal : This article was shared 8.5K Check out their product video. times and has 35K reads! The ‘DA’ stands for domain authority.

Marketing 96

Marketing Influencer Resources Sites 96

Pixlee

MAY 3, 2021

According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” The check mark verifies that a person actually works for the company that they have listed in their profile.

Social Media 98

Social Media UGC Reddit YouTube 98

Waxing UnLyrical

JULY 30, 2015

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. ’ #internalcomms #measurepr.

Yammer 100

Yammer Consultant Proposal Journal 100

Pixlee

SEPTEMBER 20, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology.

Skills 52

Skills Communities Newsletter Industry 52

Pixlee

SEPTEMBER 20, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology.

Skills 52

Skills Communities Newsletter Industry 52

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. An influencer event is set up by brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level. The dos and don’ts of hosting influencer events .

Hosting 53

Hosting Eventful Influencer Authentication 53

Buzz Marketing for Technology

JUNE 27, 2008

citizen journalism. online communities. Wiki tools. There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 BlackBerry.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Kikolani

AUGUST 22, 2012

You’ve been following the conversation about your brand using one of the many monitoring tools available to help you manage and monitor your online reputation and now it has caught wind of a few negative comments or posts about you or your company. This is a guest post by Jay Buerck. Photo Credit. Establish a Response Strategy.

Reputation 126

Reputation Comments Real Estate How To 126

Twist Image

SEPTEMBER 30, 2011

Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full boar into marketing and communications. In a hyper-connected world, the real cream does rise to the top and we're often informed by our peers and community who is interesting to cover. journalism.

Press Release 103

Press Release Journal Publishing List 103

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Social media and journalism: how to effectively reach the public. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 104

Twitter Tourism Travel Education 104

Buzz Marketing for Technology

JULY 24, 2008

Keep a reading journal. Thursday Bram has some tips on journaling in one of her Lifehack posts. He is also the creator of The Writers Technology Companion , a site devoted to the tools of the writing trade. Continue your discussions at Lifehack Community. Today: Danny Bader of the David Allen Company. Dustin Wax.

Products 276

Products Journal Software Exercises 276

Idaconcpts

FEBRUARY 24, 2011

LinkedIn can be an extremely powerful job hunting tool, as you can use the site to develop connections with people in your choice of company or industry. These niche sites provide you with the ability to make a name for yourself amongst the community, which may lead to unsolicited job offers. 2 – Cold calling.

Skills 148

Skills MySpace Technorati Social Networking 148

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Tips, Templates, and Tools for Perfecting Your Job Description. About Your Company or Team. Job Purpose or Scope.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. A5: It was when I worked remotely for a publishing company. Twitter and the community that took me under its wing. A3 I studied journalism in grad school.

Education 102

Education Creative Commons Metrics Journal 102

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. CNN, ESPN, Fox News, CBS News, the Wall Street Journal, and many other news sources.

Brands 132

Brands Yahoo CSR Widget 132

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Writtent Blog

FEBRUARY 14, 2014

Simply put, growth hacking is a powerful tool for mining opportunities, and interest is growing accordingly. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using).

Resources 111

Resources Startup Marketing Handbook 111