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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

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Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Add this to Mister Wong. Tweet This!

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Social Media Manager Salary: How Much Should You Be Making?

agora pulse

PayScale reports that companies in American cities with high costs of living, such as San Francisco and New York, pay up to 47% more than average. Overall, companies in Colorado, Rhode Island, Vermont, and Maine typically pay 25% more than average. How company size affects a social media manager salary. Experience.

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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

Community hashtags. Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. For instance, Bullet Journal has been able to grow its presence on Instagram by getting customers to promote its products for them. Community Hashtags.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Would you explain the concept for the Diva community? This post is dedicated to my sister Susan who I know is dancing in the stars. .