Laurel Papworth

OCTOBER 22, 2011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? e.g. my partner Gary Hayes being published in Wired and The Guardian.

Communities 108

Communities Social Media Journal Diagrams 108

Diva Marketing Blog

FEBRUARY 23, 2009

.  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics.

Research 40

Research Social Media Cymfony Sample 40

Bill Hartzer

NOVEMBER 2, 2021

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Therefore, many projects are assigned a secondary category of Virtual Learning Community.

Communities 180

Communities Sample Samples Project 180

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. leaderswest Digital Marketing Journal ). An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. 52 Unique Ways to Create Social Media Magic by Rebekah Radice.

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

JANUARY 21, 2014

They performed all kinds of statistical voodoo tricks to control for the possibility that people were joining the Facebook page because they were already going to spend money, not the other way around. On average, if you joined the Facebook Page, you spent about $22 extra on the company. And these guys aren’t amateurs.

Study 167

Study Social Media Forums Case Study 167

Webbiquity SMM

JANUARY 20, 2015

And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches. The site’s expanded features have created new opportunities, but using all of these new features—and using them effectively—can be challenging.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur.

Tools 201

Tools Twitter Tips B2B 201

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again. Not so much.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Writtent Blog

OCTOBER 1, 2013

The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. Buzz Isn’t Everything.

Advertising 96

Advertising Content Marketing Press Release 96

Webbiquity SMM

AUGUST 5, 2013

of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). Rapidly growing companies? Social Media Facts and Statistics.

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

FEBRUARY 2, 2012

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. They’ve been encroaching a little bit on their developer community’s turf. Listen Now. The RSS feed is: [link]. Eric: Yeah.

Social Media 116

Social Media Committee Team Questions 116

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Her blog, Kommein , covers blogging, business, community management, social media, and more. Follow her @casey_hibbard on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. Eric: We’re a B2B software company.

Social Media 140

Social Media Hubspot Software Hosting 140

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. However, there’s a lot more to Stumbling when you share. guru, shows how to leverage Web 2.0

Marketing 144

Marketing SEO StumbleUpon Reputation 144

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. The real advantage of TubeMogul, however, is that you can get comparative statistics. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JULY 8, 2010

The Wall Street Journal said email’s era had ended thanks to Facebook. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. March 2009. October 2009. So is email immortal?

RSS 128

RSS B2B Research Consultant 128

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. The reasons why have to do with community practice… 1.

Case Study 104

Case Study Study Blogger Communities 104

ProBlogger

SEPTEMBER 5, 2016

You also have a chance to educate your audience about objectives that you wish to accomplish within your own community. According to Tech Crunch contributor Polina Haryacha , companies at a global level have now recognized the sheer marketing power of influencers on YouTube. Keep your pitch clear, concise, and always courteous.

Influencer 20

Influencer Klout How To Fashion 20

Convince & Convert

AUGUST 4, 2010

Ultimately, this will make for stronger companies. Social media just makes it easier for companies to do the listening, learning & recognizing issues that might be out there that never really arose in the office when the product or service was created. Too bad to see that a company that already understood the issue ignores it now.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Webbiquity SMM

AUGUST 16, 2010

Building Social Bookmarking Networks 101 by Search Engine Journal. Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience.

Social Media 200

Social Media Tools Strategy Tips 200

Kikolani

FEBRUARY 11, 2016

In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism. Based upon some pretty amazing statistics (e.g., This book will show you how. Youtility by Jay Baer.

Marketing 60

Marketing Case Study Startup Study 60

Writtent Blog

MAY 5, 2021

Many companies choose to have partners and employees sign NDAs and non-compete agreements separately. A shareholder agreement is a legally binding document which exists between a companys shareholders. In certain states, Toyota Motor Services Company administers Vehicle Service Agreements.

Insurance 40

Insurance Banking Privacy Policies 40

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. 5 Awesome Spreadsheet Apps for the iPhone by Search Engine Journal. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Viper Chill

MARCH 22, 2010

He promotes journaling software and other products, but he admits his biggest earner is promoting products he didn’t create. That’s why I love being involved in this community so much – there are just thousands of smart people out there. Some for another company and a couple of my own. Pretty frustrating.

Blogosphere 79

Blogosphere Blogger Sites Comments 79

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 115

Social Media Strategy RFP Social CRM 115

Viper Chill

APRIL 25, 2012

In a room full of 100 people there will statistically be at least two active bloggers. ” In a recent interview , SEO guru Aaron Wall pointed out how interesting it was that TechCrunch have actually lost so much traffic when you consider their other statistics. The reason I didn’t sell this is because I want more feedback.

Sites 96

Sites Industry Blogger News 96

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Buffer Social

DECEMBER 6, 2023

  An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO. Use a strong statement, a clear question, an eye-popping statistic, or a teaser that hints at an unfolding story. A “back-and-forth” scenario exchange in a conversational format. 

Analysis 88

Analysis Twitter Meme Hashtag 88

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall.

Social Media 126

Social Media Strategy Conference Eventful 126

Webbiquity SMM

AUGUST 26, 2010

Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Hell for companies and users, heaven for Facebook consultants. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

MAY 7, 2021

It is a situation where an individual other than the owner effectively manages the company and is therefore named a director agreement. In this blog, Im looking at the statistics to show you the meaning behind the numbers. Child labour, as the statistics clearly demonstrate, is a problem of immense global proportions.

Wireless 40

Wireless Insurance Handbook Applications 40