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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Photo by Jolanda Flubacher.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

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How To Start A Blog For Your Small Business

Buffer Social

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blog posts, however, are the perfect medium for an in-depth look into your company’s principles as you can expand about your goals and aspirations as an entrepreneur.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

Community hashtags. Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. For instance, Bullet Journal has been able to grow its presence on Instagram by getting customers to promote its products for them. Community Hashtags.

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Marketing Predictions for 2015

Mindjumpers

We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. We will see a shift from discoverability-oriented content development and distribution (SEO driven), to context-aware content. Peer-to-peer marketing has a natural home in local communities.

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Link Love Monthly: Best of March 2011

SocialFish

As Journalism Weakens, the Fifth Estate Strengthens (Geoff Livingston). Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). Silos and SEO and Spam (Mizz Information). Tech/Analysis. The Art of Social.

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Send Tweet: Insights From the #PixleePros with Chantelle Marcelle

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology.

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