Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Laurel Papworth

OCTOBER 22, 2011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? e.g. my partner Gary Hayes being published in Wired and The Guardian.

Communities 108

Communities Social Media Journal Diagrams 108

Buzz Marketing for Technology

JUNE 27, 2008

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. UserID Password.

Library 100

Library Compete Skills Proposal 100

The Way of the Web

JANUARY 3, 2010

What’s surprising is that the Mashable author, and probably 50% of those commenting, still express disbelief that investing in a virtual good can be worthwhile, despite the fact that we’re all happy to discuss investments in websites, or even in media companies. There's nothing but increase.

Virtual World 33

Virtual World FeedBurner Press Release Crowdsourcing 33

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

AUGUST 23, 2023

Even back when Darren and I started discussing a potential book, blogging wasn’t new, and we had already seen the community undergo several changes. Of course, there are hybrids, and niche sites that start out only for search traffic and then they find they attract a community or grow email newsletters after the fact.

How To 39

How To Journal Wiki Hosting 39

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

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Class Press Release Flickr Comments 279

Writtent Blog

OCTOBER 1, 2013

The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. Be Worthy of a Press Release. Buzz Isn’t Everything.

Advertising 96

Advertising Content Marketing Press Release 96

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But your company is perhaps best known as the proprietors of the exit polling in American politics. That all comes from my company. Tom : Well, yeah.

Insurance 115

Insurance Journal Research Hashtag 115

Writtent Blog

FEBRUARY 5, 2014

He admitted “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).”. Is someone writing an article for the New York Times guest blogging if they’re not a full-time journalism staff member? Blogging Company News' Why do you think the practice is here to stay?

Press Release 74

Press Release SEO Curation Publishing 74

Convince & Convert

JANUARY 21, 2014

On average, if you joined the Facebook Page, you spent about $22 extra on the company. ” Nevertheless, a study conducted by assistant professors from the University of Pittsburgh and Carnegie Mellon University, and published in the Journal of Marketing Research , discovered exactly that. The end result was definitive.

Study 167

Study Social Media Forums Case Study 167

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? leaderswest Digital Marketing Journal ). As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Between large and small businesses?

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Buzz Marketing for Technology

JUNE 27, 2008

And if the answer doesn’t lie in musty books and stacks of journals, are libraries still part of the answer? ” In the workshops I do through the Blended Librarians Community, we hear of these frustrating situations again and again. LIBRARIAN — Associate Faculty Pool West Valley/Mission Community College District.

Education 179

Education Research News Google 179

ProBlogger

JULY 1, 2012

Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose. Throughout history, truly great companies answer these question: Who are we? In fact, purpose is the catalyst for all great companies and organizations. And what are we about? According to Jobs: “Apple was in serious trouble.

Strategy 42

Strategy Startup Apple Blogger 42

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. However, there’s a lot more to Stumbling when you share. guru, shows how to leverage Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Viper Chill

APRIL 15, 2010

Their typical days are spent putting together press releases or writing copy for important website pages. I don’t have any degrees in English Lit or Journalism, nothing that particular says “I’m a writer&#. Present company accepted They are probably the best free resource available anywhere.

Skills 76

Skills Sites Blogger Hubpages 76

Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Skills 40

Skills Reputation Influencer Press Release 40

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. Interns at multiple companies all summer long. Send them your book. Or your beanbag chair.

Blogger 103

Blogger Yahoo Buy Twitter 103

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Try that with a press release… Nowhere to Run. The company can’t ignore me then!&# We just did it voluntarily. And for what? Wrong approach.

Social CRM 145

Social CRM Twitter B2B CoTweet 145