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Journalism Is Not Content Marketing

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I didn't consider that "true" journalism. I always held journalism to a higher standard. Real journalist (and, yes, I knew many back then) were doing the work of the community. They, in fact, were acting on all of our behalf to make our communities much more transparent.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? leaderswest Digital Marketing Journal ). As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

A Basic PR Blunder That Most PR Professionals Make. Constantly

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Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full boar into marketing and communications. My journey (which includes this Blog) has also brought me back to journalism part-time (I do a bi-weekly column for the Montreal Gazette and Vancouver Sun along with a column, Media Hacker , for The Huffington Post ). journalism. magazine. Public Relation professionals do the darndest things.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Building Social Bookmarking Networks 101 by Search Engine Journal. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company.

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The Blog Turns 20 This Year

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To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. I could not believe that if my words resonated, I would be able to find my own audience and build my own community. magazine. online journal.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. The brand is featured not just in user tweets, but also mentioned by fashion magazines and journals.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Free access to premium news sites such as the New York Times and Wall Street Journal, free iTunes downloads, and for the kids free access to Nick Jr. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Blogging Upstream

Waxing UnLyrical

We insist on good journalism, and we honor our readers’ overscheduled lives by keeping our posts short. Does my audience want entertainment, or community, or both? Her career began in magazines before she co-founded MTV Online in 1994. Guest post by Marcia Zellers.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. He was named one of the top ten online marketers by Forbes, and a top influencer on the web by the Wall Street Journal. Fast Company called her “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Sujan is a key partner in software companies Mailshake , Narrow , Quuu and ContentMarketer.io.

My Obsession: The Consumption of Information

Justin Levy

Journal and Hartford Courant. Magazines : I subscribe to a healthy number of magazines (affiliate links): Fast Company , Inc. Journal, Washington Post , and Politico.

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

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Why Reddit Continues to be Relevant

Idaconcpts

According to Digg’s top brass, these changes were meant to bring in more revenue to the site, giving corporations and companies more control over content and more exposure for their own content.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

This Week in Social Media – 4/10/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. LinkedIn has added Facebook-like mentions of people and companies in status updates and home page comments. We''re all responsible for fostering a better online community.

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

Fast Company – 1,106. Smashing Magazine – 372. Search Engine Journal – 340. Business 2 Community – 155. Wall Street Journal News –129. Looking for some fresh content to curate and share on social media? It’s out there — in spades!

Work from Home Jobs

SocialFish

This website was founded in 1998, and it is one of the largest and most viewed journalism websites in the world. Most professional journalists and top news companies use the site. The first step, however, is to create an account with the company.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

Grow Your Wiki

Buzz Marketing for Technology

citizen journalism. Community. online communities. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. About.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. 5 Awesome Spreadsheet Apps for the iPhone by Search Engine Journal.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

On average, if you joined the Facebook Page, you spent about $22 extra on the company. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. Each community forum post earned them about 99 new sales and 48 repeat sales.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Hint: it helps to have a community manager.

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

Keep a reading journal. Thursday Bram has some tips on journaling in one of her Lifehack posts. I also really want to keep a reading journal, but I find it hard to sit down and take the time to write about it after I finished reading a book. Web Designer Company: Opera Software.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# The numbers are a little skewed on that one because there were releases from companies with “Synergy&# in their name.

Diva Marketing Talks About Social Media Sponsored Conversations With "Auntie" Melanie Notkin and Scott Monty

Diva Marketing Blog

Auntie" Melanie Notkin , founder of the innovative community for aunts, SavvyAuntie and Scott Monty , Global Digital Communications Ford Motor , discuss the impact accepting money or products/services can have on social credibility. Give your community a unique experience.

15 Must-Follow Social Media Experts on Twitter

Hootsuite

His company, “Weigh Your Mind,” offers social media and education, and his accompanying website offers an extremely helpful “ Resources ” page that’s worth bookmarking, as well as a highly informative blog. I’m a big fan of Ann Handley’s Wall Street Journal Bestseller “Everybody Writes,” and she brings the same expertise and engagement to her Twitter feed. Glen Gilmore has been named #7 on Forbes Magazine Top Social Media Influencers, as well as on the list of Inc.

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Top 10 Public Relations Blunders of 2011

Bill Hartzer

Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes.

Blog World 2010 Recap – My Notes and Experiences

Kikolani

I have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media.

Bloggers & Writers - What Keeps You Going?

The Marketing Blog

To expand the focus of this question I’d also encourage comments from those of you who do not blog but have written something via a particular medium which could be a research paper, a journal or elsewhere. I remember speaking to a journalist from a leading business magazine some-time back who was really passionate about a story he had to cover. Home About In the Media Driving Traffic From Blog Comments Fastrack Adopts Social Media November 23, 2007.8:38

Content Is Everywhere - The Changing Tide Of The Internet

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Here's what Arianna Huffington had to say about the acquisition of her company to AOL: "AOL's Patch.com covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost's DNA. You can see by AOL's performance and some of the media punditry that this is a company in transition. citizen journalism online community.