Convince & Convert

AUGUST 6, 2013

Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. That’s where I got it wrong.

Jive 134

Jive Aggregator Collaboration Company 134

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Therefore, if you’re serious about blogging, you need to make a concerted effort to learn traditional media/publishing etiquette. We both have difficult jobs. Keep the good stuff comin’, Tamar.

Blogger 177

Blogger Press Release Advertising Review 177

ProBlogger

APRIL 18, 2011

In my case, I have a pretty clear policy that anything I test goes back to the company. I generally poke at it for about 30-45 days, and then once I publish my review, I send it back. Do communicate with the company. Speaking of PR, be careful with what you keep of products. Why would I do this?

Review 43

Review Products How To Jive 43

Viper Chill

APRIL 26, 2010

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours. Special thanks to Neal for putting these videos together.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall.

Social Media 126

Social Media Strategy Conference Eventful 126