Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. They are defining the trends, defining the culture.

Brands 148

Brands Marketing Real Estate Collaboration 148

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? And she also shares thought-provoking content on topics and trends beyond the immediate world of higher education, such as the marketing lessons you can learn from the Barbie movie launch. Have you missed an important update to a key tool?

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

The Realtime Report

FEBRUARY 1, 2024

invites new residents with its rich history and dynamic community. Consider your budget, long-term plans, and current market trends. Don’t forget to be mindful of issues that might occur when moving , and prepare accordingly. Moving to DC: Essential Checklist for a Smooth Transition Moving to D.C. Washington, D.C.,

Transportation 91

Transportation Real Estate Insurance Patterns 91

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. 8 of the most important influencer marketing trends in 2020. important; }. Get the full report now!

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram.

Social Media 329

Social Media Consultant Resources Curation 329

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

MAY 23, 2023

Social media work is about more than just creating on-trend posts. It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Dave Fleet

FEBRUARY 7, 2011

Also: interactive marketing trends and how social media may break down gender stereotypes. Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Ultimate Fightbook.

Trends 258

Trends Facebook Sports Blogosphere 258

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. But we’ve got some ideas! . Shoppable Instagram Reels.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. But we’ve got some ideas! . Shoppable Instagram Reels.

Trends 52

Trends Instagram Microblogging Meme 52

Dave Fleet

DECEMBER 4, 2017

It has changed the way companies communicate, the way they operate, and the way they connect with people. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees. Say goodbye to the honest campfire circle.

Social Media 282

Social Media Platform Communities Advertising 282

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. What do people think about a certain topic or trend? Our members are reporting the issue is fixed for them.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

MAY 24, 2022

Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Never miss an Instagram trend again. Instagram Trends 2019 #2: IGTV is Going to Get Even Bigger. regram @vees.ileostomy.

Trends 85

Trends Instagram Feed Feedly 85

Webbiquity SMM

SEPTEMBER 28, 2021

But as anyone who has run into issues with their posts on Facebook—ah, if only it were that simple. The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines. Pinterest Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Younger audiences, especially Gen Z, are not afraid to call out customer care issues on social media, so responsiveness is critical—whether the feedback is positive or negative.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

FEBRUARY 16, 2023

The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. The issue is that most teams want more funds to do what’s in their current plan.” “To Build community “It’s hard to get new customers in this market,” says Dietrich.

Social Media 113

Social Media Marketing Atlassian Team 113

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. HOORAE Late last year, HOORAE—a media company led by Issa Rae—announced its partnership with Walmart: The Black & Unlimited Digital Development Program.

Collaboration 98

Collaboration Brands Press Release Communities 98

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Confusions or issues with the rebrand. Current trends and opportunities with users.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. This is the Black community’s time to shine. First things first: What is the purpose of Black History Month? 1/??????

Brands 129

Brands Authentication Communities Campaign 129

Keyhole.co

JULY 31, 2023

This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries.

Examples 52

Examples Social Media Brands Issues 52

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

Groups 337

Groups Groups Sports Notification 337

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support.

How To 321

How To System Social Media Management Trends 321

The Realtime Report

AUGUST 29, 2022

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. Achieving success is something that every company strives for, but more than that, they want to be recognized for their achievements.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. They make it easy for users to send private messages with the click of a button, and do their best to fully resolve issues without sending customers to a different channel. Even when the issue isn’t their fault, like in this example.

Report 66

Report Atlassian Brands Sentiment 66

Buffer Social

JULY 5, 2023

So, I ventured out to find more research methods to address this issue. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. Google Alerts Best for: Finding the latest reports, trends, or industry news. Browse through them and pick the most helpful to you.

Research 77

Research Google Newsletter Curation 77