Expert insights. Personalized for you.
search-engine company has positioned itself as a startup in this job-advertisement. The catch line says ‘ Start-up company with manpower, funding an ideas seeks entrepreneur ‘ A thing or a two to learn for the modern-companies: Comfort feel for your potential employees Learn how to position yourself even if you aren’t a startup anymore. Startup tag works well Jumping on the big company bandwagon is easy. MORE
If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. MORE
With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. MORE
For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You might also want to see that they are future upstanding members of the community. MORE
there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. MORE
What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. MORE
When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. MORE
Apple – Introducing iPhone 6 and iPhone 6 Plus. Apple – iPhone 6 and iPhone 6 Plus – TV Ad – Duo. Apple – iPhone 5s – TV Ad – Powerful. Apple – iPhone 6 and iPhone 6 Plus – Seamless. MORE
Believe it or not, there is a laundry list of great, new companies who had very interesting valuations prior to the Instagram acquisition, but now they're looking prettier than ever. Companies like Rovio (makers of the highly addictive Angry Birds video game), Foursquare (the location-based mobile social network), Spotify (the socially-driven music streaming service) and even Airbnb (instead of staying at a hotel, you can pay to crash at someone's pad) could be next. iphone. MORE
Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. MORE
Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. The Android/iPhone User Group. MORE
Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl. MORE
Companies have repeatedly shown the value of doing this with their customers. The Value of Collaboration #5: Using purposeful communities to optimize spend. One way to bridge the gap between a firm’s consumers and payers is to organize communities around specific kinds of work. MORE
Mashable Awards is made to recognize the best online communities and services, and it was hosted by comedian Baratunde Thurston. Most Promising New Company: PSGive.org. Best Mobile Device: iPhone. Companies Embrace Social Media. MORE
Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. A lot of big companies I try to engage with don’t want to talk back. Have you read The New Community Rules ? MORE
After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media People, Pages and Fun – Cool Jimdo Discussion forums still alive. July 30, 2007.5:45 MORE
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements. MORE
The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us. MORE
To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. In a world where books are moving from bookshelves to iPhones , I still believe in words. iphone. online community. MORE
Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company? MORE
Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. How does one build a community that will give money to a project? The community then decides to put money in, if the project is worth it. So I could trial the idea with the community. MORE
Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. Perhaps the companies should portray drivers as ’Customer Evangelists’ instead of Spammers Image Credits – Via blog.verticalresponse.com. MORE
Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. Where is your audience coming from? MORE
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. MORE
Nor are they only those bearded hipsters who never look away from their iPhone. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. MORE
Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. MORE
38 am Join a world of creativity, fun, innovation and entrepreneurship Jump to Comments We’re hiring @ Ideafarms They say that ‘culture’ is the biggest asset for any company and my mad workplace is special because of our unique culture Why Us? Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. MORE
During the Monday announcement at Apple’s Worldwide Developers Conference in San Francisco, it was made clear that Twitter will be heavily integrated in to the next version of iOS, the operating system used by iPhones and iPads. MORE
Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. MORE
Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? In my experience w/Event Cinemas I’ve printed at home &/or used iPhone for them to scan. MORE
Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. MORE
This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company. MORE
I am basically talking about the launch of new REVAi from the electric car company REVA. To its credit REVA is the first company in India to come up with this unique innovative concept of electric cars. I would rather wait for a good car company to come out with an alternate fuel vehicle. Home About In the Media Linkedin v/s Facebook – Professional up Against Social CNG Auto-Rickshaw November 6, 2007.3:37 37 pm REVAi: Old Story in A New Bottle? MORE
39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. MORE
With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. MORE
As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to. MORE
Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. MORE
43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post. MORE
helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product. Home About In the Media ATM Redefined A Pleasant Gift December 9, 2007.7:05 05 am Coverage Questions ! MORE
People were publishing online journals and creating communities around very obscure areas of interest. An iPhone is useless without iTunes and the digital content to put on it. It's much easier to get trained on your iPhone by the people at Apple and buy your post-purchase care from them as well. iphone. online community. Once upon a time. MORE
Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. MORE
It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Ah well at least we weren’t spammed to join a period pain community. MORE
Manage all of your social media accounts from a single login on your iPhone? Cool iPhone Apps. 5 Awesome Spreadsheet Apps for the iPhone by Search Engine Journal. The 5 Best Free Tools For Making Slick Infographics by Fast Company. MORE
Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails. MORE
The Marketing Blog
MARCH 8, 2010
39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.
Techipedia: Tamar Weinberg
MARCH 17, 2010
Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Marketing Blog
JULY 30, 2007
After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media People, Pages and Fun – Cool Jimdo Discussion forums still alive. July 30, 2007.5:45
Social Media Strategery
JANUARY 23, 2012
Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. The Android/iPhone User Group.
Convince & Convert
MARCH 8, 2012
This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.
Techipedia: Tamar Weinberg
JULY 15, 2009
The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.
ProBlogger
JANUARY 27, 2015
Apple – Introducing iPhone 6 and iPhone 6 Plus. Apple – iPhone 6 and iPhone 6 Plus – TV Ad – Duo. Apple – iPhone 5s – TV Ad – Powerful. Apple – iPhone 6 and iPhone 6 Plus – Seamless.
Navolutions
MARCH 25, 2013
With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls.
Webbiquity SMM
MAY 3, 2012
Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company?
Techipedia: Tamar Weinberg
AUGUST 14, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.
Navolutions
MARCH 25, 2013
With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls.
Mindjumpers
JANUARY 12, 2011
Mashable Awards is made to recognize the best online communities and services, and it was hosted by comedian Baratunde Thurston. Most Promising New Company: PSGive.org. Best Mobile Device: iPhone. Companies Embrace Social Media.
Convince & Convert
MARCH 1, 2013
Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media.
Webbiquity SMM
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Cool iPhone Apps. 5 Awesome Spreadsheet Apps for the iPhone by Search Engine Journal. The 5 Best Free Tools For Making Slick Infographics by Fast Company.
Laurel Papworth
FEBRUARY 12, 2012
Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. How does one build a community that will give money to a project? The community then decides to put money in, if the project is worth it. So I could trial the idea with the community.
Techipedia: Tamar Weinberg
AUGUST 25, 2010
Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. A lot of big companies I try to engage with don’t want to talk back. Have you read The New Community Rules ?
Techipedia: Tamar Weinberg
MAY 5, 2010
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.
Twist Image
JANUARY 31, 2014
To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. In a world where books are moving from bookshelves to iPhones , I still believe in words. iphone. online community.
Firebelly
FEBRUARY 2, 2010
Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.
Convince & Convert
FEBRUARY 23, 2010
there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.
The Marketing Blog
NOVEMBER 6, 2007
I am basically talking about the launch of new REVAi from the electric car company REVA. To its credit REVA is the first company in India to come up with this unique innovative concept of electric cars. I would rather wait for a good car company to come out with an alternate fuel vehicle. Home About In the Media Linkedin v/s Facebook – Professional up Against Social CNG Auto-Rickshaw November 6, 2007.3:37 37 pm REVAi: Old Story in A New Bottle?
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company.
The Marketing Blog
AUGUST 5, 2008
search-engine company has positioned itself as a startup in this job-advertisement. The catch line says ‘ Start-up company with manpower, funding an ideas seeks entrepreneur ‘ A thing or a two to learn for the modern-companies: Comfort feel for your potential employees Learn how to position yourself even if you aren’t a startup anymore. Startup tag works well Jumping on the big company bandwagon is easy.
Techipedia: Tamar Weinberg
DECEMBER 22, 2009
For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You might also want to see that they are future upstanding members of the community.
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.
The Marketing Blog
SEPTEMBER 7, 2010
43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.
Twist Image
APRIL 24, 2012
Believe it or not, there is a laundry list of great, new companies who had very interesting valuations prior to the Instagram acquisition, but now they're looking prettier than ever. Companies like Rovio (makers of the highly addictive Angry Birds video game), Foursquare (the location-based mobile social network), Spotify (the socially-driven music streaming service) and even Airbnb (instead of staying at a hotel, you can pay to crash at someone's pad) could be next. iphone.
Twist Image
JUNE 12, 2012
People were publishing online journals and creating communities around very obscure areas of interest. An iPhone is useless without iTunes and the digital content to put on it. It's much easier to get trained on your iPhone by the people at Apple and buy your post-purchase care from them as well. iphone. online community. Once upon a time.
Sherrilynne Starkie
FEBRUARY 13, 2018
Nor are they only those bearded hipsters who never look away from their iPhone. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B.
Techipedia: Tamar Weinberg
APRIL 8, 2010
Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.
Laurel Papworth
JUNE 1, 2010
It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Ah well at least we weren’t spammed to join a period pain community.
The Marketing Blog
MARCH 28, 2008
38 am Join a world of creativity, fun, innovation and entrepreneurship Jump to Comments We’re hiring @ Ideafarms They say that ‘culture’ is the biggest asset for any company and my mad workplace is special because of our unique culture Why Us? Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.
Convince & Convert
JULY 28, 2010
When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.
The Marketing Blog
DECEMBER 8, 2007
helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product. Home About In the Media ATM Redefined A Pleasant Gift December 9, 2007.7:05 05 am Coverage Questions !
The Marketing Blog
FEBRUARY 5, 2008
Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. Perhaps the companies should portray drivers as ’Customer Evangelists’ instead of Spammers Image Credits – Via blog.verticalresponse.com.
Laurel Papworth
NOVEMBER 3, 2009
Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services.
Convince & Convert
JUNE 11, 2010
Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.
Firebelly
JUNE 10, 2011
During the Monday announcement at Apple’s Worldwide Developers Conference in San Francisco, it was made clear that Twitter will be heavily integrated in to the next version of iOS, the operating system used by iPhones and iPads.
Laurel Papworth
MAY 10, 2011
Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? In my experience w/Event Cinemas I’ve printed at home &/or used iPhone for them to scan.
Laurel Papworth
MAY 8, 2010
Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community.
Firebelly
OCTOBER 3, 2013
Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. Where is your audience coming from?
Social Media Strategery
OCTOBER 8, 2009
Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.
SocialFish
OCTOBER 17, 2013
Companies have repeatedly shown the value of doing this with their customers. The Value of Collaboration #5: Using purposeful communities to optimize spend. One way to bridge the gap between a firm’s consumers and payers is to organize communities around specific kinds of work.
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