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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

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13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. But it’s not as easy as just tweeting “who wants to win an ipad!?”

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13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. But it’s not as easy as just tweeting “who wants to win an ipad!?”

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How gamifying employee advocacy can boost your program’s success

Oktopost

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees. If you don’t have the budget, that isn’t a problem.

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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Enter the problem.

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Social Media for Training Departments in Companies

Laurel Papworth

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. Note, in my experience, the over 45′s could teach the kids a thing or two about social media, but hey, what do I know? All the ables.

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Protecting Children from Social Media

Direct Marketing Observations

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? They can use a laptop, ipad or itouch. One might say, “Do we really need to&# ? Share music.