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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

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Winners of Mashable Awards

Mindjumpers

Mashable Awards is made to recognize the best online communities and services, and it was hosted by comedian Baratunde Thurston. Best New Gadget: iPad. Most Promising New Company: PSGive.org. Best Mobile Device: iPhone. Best Mobile Game: “Angry Birds”. Best Mobile Game: “Angry Birds”.

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Expect Big Changes At Facebook

Twist Image

Most companies change dramatically after their initial public offering. And while many are speculating as to the reasons by digging through the company's SEC filing , I think Facebook is going public because it needs to now compensate those who have built it to become the impressive empire that it truly is. It is now a company.

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The Big(ger) Marketing Shift

Twist Image

Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community. companies online, making this an exclusive club. To stand out, companies need to incentivize new followers."

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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

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A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket. Look no further than the iPad for proof of this.

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The Tune-Up Of TV

Twist Image

I watched the series on my iPad. Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. So, what's it going to take for us, as the marketing community, to re-think TV advertising models? media company.

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Content Is Everywhere - The Changing Tide Of The Internet

Twist Image

Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. Add all that to what HuffPost is doing with social, community, mobile, as well as our commitment to innovative original reporting and beyond-left-and-right commentary, and the blending will have a multiplier effect.

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