The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. .

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Truth About the iPad April 8th, 2010 |Written By: Jay Baer | View Comments Tweet Are you old enough to remember when the TV remote control was invented? The iPad is not a computer.

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Social Media for Training Departments in Companies

Laurel Papworth

The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Deloitte’s use “reverse mentorship&# – older senior staff train younger members who in turn train the older staff on social media tools and iPads etc.

Kiddie iPads, Headshot Fails and personal branding

Jeff Esposito

Little Tikes creates iTikes iPad toy range – so looks like toy companies have jumped on the hook ‘em young bandwagon set by the big tobacco companies. Dear Community Managers, don’t be hard on yourself, it’s your company culture that’s not ready to be “social” – are you a stressed out community manager?

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Mobile Positioning: A Business Must

Webbiquity SMM

Consumers are engaging with their favorite companies on Facebook, says Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company?

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Going from a Blog to a Vlog: What the Big Companies Can Teach Us


Apple – iPad Air – TV Ad – Your Verse. Red Bull fosters community and rapid video releases. Red Bull is a company so vastly different from Apple that it is no surprise that they have gone a completely different route with their vlogging.

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How Compendium’s Web to Post Generates Content and Community


So in other words, the story isn’t instantly on your company website the second the customer or client hits “submit”. The admin can also choose to promote it on your company’s social networks, like Twitter, Facebook, and LinkedIn. An iPad.

It's A Small (And Strange) World After All, Brands

Twist Image

How much control does a company really have over their brand? Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more. brand community. community. online community.

How Social Media ROI is like Santa Claus

Saying It Social

The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&#

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13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. But it’s not as easy as just tweeting “who wants to win an ipad!?”

3D Printing in 2012 – innovation coming thick and fast

The Way of the Web

But even more important could be the new 3D Printing App for the iPad – 123D Catch. That’s right – you can fully scan any real world object with your iPad and use that captured image to output via a 3D printer. When I wrote ‘ 2012 – the year of 3D Printing?

Expect Big Changes At Facebook

Twist Image

Most companies change dramatically after their initial public offering. And while many are speculating as to the reasons by digging through the company's SEC filing , I think Facebook is going public because it needs to now compensate those who have built it to become the impressive empire that it truly is. The bigger question that is on everybody's mind is: will Facebook change once they are a public company? " While Facebook may not have been created to be a company.

What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket." When we started Twist Image in 2000, the vision was to help the marketing community understand and embrace the power of the Internet. Look no further than the iPad for proof of this.

The Tune-Up Of TV

Twist Image

I watched the series on my iPad. Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. Because TV advertising is still such a robust and cash-rich business, there doesn't seem to be a sense of urgency from the media companies to figure this out now. So, what's it going to take for us, as the marketing community, to re-think TV advertising models?

As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

Twist Image

Pushing the brand further, TED is now a global community of people with the same interests as the foundation's tagline: "ideas worth spreading." Are you worried about your kids because they're spending too much time on their Xbox or iPad playing video games? All of these companies use gamification in both their products and in motivating their employees for maximum success. global community. It's happening right now.

The Big(ger) Marketing Shift

Twist Image

Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community. If I Blog, then you comment and them someone else responds to you, those are the first indicators that a community may actually be forming. companies online, making this an exclusive club. To stand out, companies need to incentivize new followers."

Content Is Everywhere - The Changing Tide Of The Internet

Twist Image

Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. Here's what Arianna Huffington had to say about the acquisition of her company to AOL: "AOL's covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost's DNA. citizen journalism online community.

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Ah well at least we weren’t spammed to join a period pain community.

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Six Links Worthy Of Your Attention #284

Twist Image

Here is Bret Victor (the designer of the prototypes for the iPad , and collaborator with Al Gore on his climate book, Our Choice ), outlining what we - in the tech community - can start doing to deal about climate change, what he calls (and I would agree) 'the problem of our time'." Our fellow link exchange buddy, Hugh McGuire, gets the spotlight in this article about his company, Pressbooks. ipad.

The value of collaboration


Companies have repeatedly shown the value of doing this with their customers. Now, at work, I can store all those docs on the firm’s collaboration platform and access them via an iPad. The Value of Collaboration #5: Using purposeful communities to optimize spend.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

I plonked myself down in the front row, iPad at the ready, to listen to Daniel McPherson ( danmc ) talk about socialising the business with Sharepoint. His company is ZevenSeas which wins points for having a cool name, I reckon.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? It used to be television, now it’s the iPad.

Five for Friday: Labor Day Edition

Jeff Esposito

I also had a great call on Thursday with Jane Hiscock , Rachel Happe , Sarah Mahoney and Heather Strout for the FutureM on community management. In this post John Haydon poses a great question that many companies should ask themselves. Five for Friday FutureM iPad SM social media

Freelancer – $25k in Australian social media competition

Laurel Papworth

We also have US$2,000 and an Applie iPad to give away for the people’s choice for the Most Marketable Video. Australia Online Communities social media social networks 25000 Competition freelancer town downunder

It's Time for Real-Time

Convince & Convert

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone.

Content Marketing Is Nothing New

Janet Fouts

The truth is some companies never did. John Deere’s The Furrow gets well over a million views per month ( and now has a beautiful iPad app to boot. Explore more infographics like this one on the web’s largest information design community – Visually.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Social Networks and Online Communities – maybe Twitter? Even coins don’t actually cost $2 to make, they “represent&# a collective, community value of what is worth $2. And Zynga are just ONE Facebook game company.

What Does iOS 5 Mean For Facebook?


During the Monday announcement at Apple’s Worldwide Developers Conference in San Francisco, it was made clear that Twitter will be heavily integrated in to the next version of iOS, the operating system used by iPhones and iPads.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

Social Media During Emergencies

Akamai Marketing

Since I was evacuated last night, as I listened to tsunami sirens wail, huddled in my car with blankets, pillows, dog, husband and a battery charger for phone and Ipad, the glow coming off my personal devices was my outside connection with the world. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. These companies already coordinate with officials on emergency planning, so this should be part of the plan.

Is a social media contest right for you?

Jeff Esposito

I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company. You can build the contest in-house or go to external companies.

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Latest Association & Nonprofit Jobs – April 12


Back on My Feet is proud to have built corporate board partnerships with companies that include Accenture, Ace Cash Express, AT&T and Marriott. The Marketing Manager will make a meaningful difference by helping to build stronger, healthier communities and improve lives.

The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

On the other hand, in-room iPads seem to be a hit! While photos from the 1888 Hotel seem to be the only property shared recently on its parent company, @8Hotels ’, Instagram account, other hotels from the group can also be found on the account from earlier on.

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13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. But it’s not as easy as just tweeting “who wants to win an ipad!?”

Why Twitter Hashtag Infographic Fails

Ari Herzog

Companies such as J Campbell Social Marketing continue to spread it. For instance, click through hashtags for the Subaru #Impreza , the Apple #iPad , the #Lenovo computer brand , the Boston #RedSox baseball team , and the clothing company #Levis.

The 21 Best Content Curation Tools

Webbiquity SMM

Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web.

How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Some companies even pick 2 winners: one from the photos, and one random vote winner. This is fantastic for brand involvement and sense of community. After all, if your hair salon gives away an iPad, you’ll get entrants who are interested in a free iPad, not necessarily your salon.

An Introduction to Instagram


While Instagram was only available on the iPhone and iPad for some time, the service recently released an app for Google Android smart phones. Facebook bought the photography service Instagram for about $1 billion.

An Introduction to Instagram


While Instagram was only available on the iPhone and iPad for some time, the service recently released an app for Google Android smart phones. Facebook bought the photography service Instagram for about $1 billion.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. 250 best iPad apps: social media apps by The Telegraph.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Moments later, @KitchenAidUSA , the company’s official Twitter account, sent this: “Obamas gma even knew it was going 2 b bad! Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. Posted in Advertising Branding Social Media.

Protecting Children from Social Media

Direct Marketing Observations

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. They can use a laptop, ipad or itouch. How can you protect your children from social media? One might say, “Do we really need to&# ?

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. One is Hootsuite for iPad.

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