Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Communities 100

Communities Tips Metrics Community building 100

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Sherrilynne Starkie

JANUARY 22, 2019

She has also announced funding for an investigation into the ethics of AI, and a new partnership with Germany’s office for information and security. 2 LinkedIn’s new ways to track companies. These include new job alerts, an alumni tool, community hashtags and company insights. Glad to see these priorities. — SS .

Social Networking 150

Social Networking News Aggregator Journal 150

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. Everyday, your audience is scouring through the search engine to find relevant information.

SEO 154

SEO Social Media Strategy Hashtag 154

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Buffer Social

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter.

Collaboration 85

Collaboration Template Templates Team 85

Sprout Social

OCTOBER 4, 2016

As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Last week at SproutChat we kept our focus on LinkedIn and asked our community how they approach targeting an audience, publishing and amplifying their content on the network.

LinkedIn 77

LinkedIn Data Strategy Content 77

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Hootsuite

SEPTEMBER 7, 2022

Your followers may even turn into a community of like-minded people. Even if you only run dark social media posts (ads) and don’t publish any organic content, you should still fill out your social media bios. Affiliated account/job title + company]. Companies and organizations. What you do/provide/sell. Your website.

Template 145

Template Templates Social Media UGC 145

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with. This is especially important when your company makes big moves. But listening can inspire and inform new content that resonates.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Eventful 114

Eventful Social Media How To Sports 114

Sprout Social

AUGUST 26, 2021

While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

MAY 1, 2023

This also allows you to make more informed decisions regarding future content strategies. Community management and customer service: Responding to comments and messages, routing customer service inquiries. Approval: Reviewing and approving all content before it is published. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Cheyanne explains, “Stay on top of trends within your community.

Social Media 110

Social Media Insurance ROI Meme 110

agora pulse

SEPTEMBER 16, 2020

Mercedes Taylor: The Lone Star College System, located in the greater Houston, Texas area, is one of the largest community college systems in the United States, providing comprehensive educational opportunities and programs to enrich lives. Facebook and Twitter are informative, Instagram is fun, and LinkedIn is professional.

Social Media 119

Social Media Social Media Management System Publishing 119

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. In-the-know marketers can easily understand in-depth information. Creating a community. Create a community. Community management. Social-savvy marketers.

Report 147

Report Social Media Metrics Aggregator 147

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Ignite Social Media

JUNE 27, 2019

As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While creating a group for your brand may be intimidating, below are some parameters you can follow to generate a sense of community and maximize engagement. Just because you’re XYZ Company.

Groups 134

Groups Groups Brands Facebook 134

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Reviews from real users provide useful information for potential customers. User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. Leaving positive reviews on your website.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

The Realtime Report

AUGUST 29, 2022

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Hootsuite

JUNE 28, 2023

The results, first published on SparkToro, are pretty surprising. Dark social provides valuable information Dark social is all about connection. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 6, 2020

At the time of publishing this article, the world is in the middle of the global COVID–19 pandemic. Colleges and higher-education institutions have transitioned to virtual learning platforms and also shifted their social strategy to keep students, parents and communities updated on their response to the constantly changing situation.

Education 102

Education LinkedIn Hashtag Communities 102

Twist Image

MAY 14, 2016

How are publishers going to make money? With that, the definition of publishing expanded as well. Now, the publishing and advertising businesses are in a huge, heaping pile of mess. MediaPost published the article, If There Were No Ads, How Much Would You Pay? This is the million dollar question?

Publishing 40

Publishing Questions Advertising Analytics 40

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Sprout Social

AUGUST 21, 2023

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues.

Marketing 89

Marketing Privacy Policies Issues 89

Laurel Papworth

APRIL 8, 2010

Pages can only post content and information under the “everyone&# setting. When you publish content or information to your Page we have no obligation to distribute your content or information to users. If you collect user information on your Page, Section 9 of this Statement also applies to you. What say you?

Communities 111

Communities Facebook Widget Web 2.0 111

Buffer Social

JUNE 5, 2023

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. I wanted to be the one to help fill that gap, and it felt like there was no sense in gatekeeping information from business owners who couldn’t afford to hire me anyway.

Small Business 81

Small Business Newsletter Resources Consultant 81

Social Media Strategery

JANUARY 23, 2012

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. What group/community receives the most visits and/or posts on a particular day? 10% to 49%.

Communities 121

Communities Wiki Microblogging Press Release 121

Sprout Social

AUGUST 8, 2023

There are three main factors used in determining which videos are shown to which users: user interactions, video information and device/account settings. This information is saved to help improve the content shown to each viewer, creating a better user experience. Knowing how to create content that ranks is another.

SEO 93

SEO How To Hashtag Engineering 93

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. You might have recently published a corporate statement in support of Black Lives Matter and racial justice. This community wants to know that you’ll show up for them even when it’s not popular to do so.

Strategy 145

Strategy Social Media Organization Education 145

Proactive Report

APRIL 6, 2021

There are so many more opportunities to get your branded content published. Instead of the broad shot approach – publish everywhere and hope for the best – why not find the websites with high DA and concentrate on getting published where your content will be seen by the right audience on a trusted site with good visibility online.

Hubspot 59

Hubspot Startup Class Loyalty 59

Sprout Social

DECEMBER 2, 2016

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. Over the years, the network has evolved into a robust publishing platform for businesses to engage and target their content to a more professional audience. Engage With Thought Leaders in Your Network.

LinkedIn 40

LinkedIn Company Engagement Collaboration 40

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Use these tips to inform your first go. Here’s how.

B2B 118

B2B Influencer Brands Marketing 118

Later

JULY 8, 2021

Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. Global life and style brand Kate Spade , for example, uses LinkedIn to reach a targeted audience of professional women and build a community around the brand’s values and products.

LinkedIn 85

LinkedIn How To URL Skills 85